Collab Convo

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Welcome to Collab Convo, hosted by Jo Dunkley.
True strategic partnerships—the kind that become embedded in a company's DNA—are rare, but achievable. Collab Convo is where partnership marketing gets elevated from press releases to business transformation.
Hosted by Jo Dunkley, partnership specialist and co-author of How to Be a Boundary Spanner, this podcast brings you into the real conversations about what makes partnerships work. Through one-to-one interviews and panel discussions, Jo shares decades of hands-on experience working with global brands across IT, consumer electronics, FMCG, fintech, and beyond.
What You'll Learn:
How to turn campaign partnerships into DNA-level strategic relationships
Frameworks for evaluating and selecting the right partnerships
How to prove partnership ROI and secure leadership buy-in
Strategies for using partnerships to break into new markets and categories
The human side of corporate collaboration—navigating internal alignment, building trust across organisational boundaries, and creating partnerships that last
Cross-sector insights: what IT brands can learn from FMCG, what fintech can learn from retail
How to build partnership ecosystems, not just individual deals
Who This Is For:
CMOs, Partnership Directors, VPs of Marketing, and Commercial Directors at organisations seeking growth through strategic collaboration. Whether you're trying to expand into new markets, build competitive moats through ecosystems, or simply make partnerships that don't fade after the initial campaign, Collab Convo delivers the methodology and insights you need.
About Jo Dunkley:
Jo is a partnership specialist with decades of experience designing, negotiating, and executing partnerships for global brands. As co-author of How to Be a Boundary Spanner and a leader at Coterie (now part of Audience Collective), Jo has worked across sectors to help organisations unlock growth through transformational partnerships. Coterie is a Sunday Times Best Place to Work and B Corp certified consultancy dedicated to elevating partnership marketing as a strategic discipline.
New episodes weekly. Subscribe to join the conversation about partnership marketing at its most strategic.