درباره این پادکست 🔗
Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.
میزبان‌ها:
فرکانس به روز رسانی:
every 9 days
میانگین طول صدا:
15 minutes
انگلیسی
ایالات متحده آمریکا
6 قسمت
از سال 24 مارس 2026
episodic
آخرین اپیزود 🔗
After watching A24’s new release, here are some thoughts about the film and A24’s journey.
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Beyond The Screen را جستجو کن.
اپیزود قبلی 🔗
Why do some Chinese dramas go viral overseas… while others fail to connect?
In this episode, we break down the real logic behind global storytelling — from Southeast Asia’s diverse audience preferences to case studies like 长月烬明.
Drawing from firsthand experience in TikTok short drama production, th…
This episode explores how U.S. films build awareness in China through cultural participation rather than traditional promotion.
Through case studies like Marty Supreme and Hoppers, we break down how localized content, platform integration, and value-driven campaigns help films connect with Chinese …
This episode explores the key differences between audiences in China and Chinese communities in the U.S., from platform ecosystems and content preferences to real-time engagement habits. It also looks beyond distribution to a bigger idea: Chinese-language NBA content overseas isn’t just about acces…
In this episode, we explore how top European clubs built thriving fan communities in China through localized social media, culturally tailored content, and smart merchandising strategies. From opening official Chinese social accounts to creating China-exclusive campaigns and products, these clubs d…
Chinese films are having a moment, but how are they actually breaking through? In this episode, we explore how movies like 狂野时代 Resurrection are gaining visibility through film festivals, alongside major hits like Ne Zha 2 that have captured massive audiences. Joined by a fellow filmmaker, Abby, we…
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موتور جستجوی پادکست
می توانید از وب سایت ما برای جستجوی پادکست های3,830,829و قسمت های196,686,430بر اساس افراد، مکان ها یا موضوعات استفاده کنید.
سرمایه‌گذاری روی دانش بیشترین بازده را دارد؛ پس پادکست گوش می‌دهم.
‐ Benjamin "Llamacorn" Franklin
جستجوی اپیزودهای گذشته
اپیزودهای قبلی Beyond The Screen را جستجو کن.
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