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Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company’s growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.
Outline of This Episode- [1:07] Learn more about Sandro Meyer
- [2:39] Sandro’s rapid-fire marketing tips
- [5:56] Split your funnel into audience and prospects
- [13:50] Why Sandro emphasizes co-marketing
- [19:30] Content distribution is like a trade magazine
- [23:00] Growth hacking shouldn’t be prioritized
- [26:05] How to handle clients who expect immediate growth
- [30:46] Every marketer has a different path to follow
- [33:37] How to connect with Sandro Meyer
- GrowthBay
- Sign up for Sandro’s newsletter
- The Growth Leadership Show
Subscribe to The Content Callout on
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