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In his first internship as a content writer for a VC-based SaaS company, Jack Vawdrey fell in love with the craft. Jack now works as the Director of Content Marketing at Vista Point Advisors and as an independent consultant for private equity investors. He helps his clients use content to differentiate their firms. But how should content be different in the private equity firms and venture capitalist space? Jack shares some solid tips in this episode of The Content Callout.
Outline of This Episode- [1:06] Jack’s three rapid-fire actionable tips
- [2:18] Automate to remove excess tasks from your plate
- [3:43] How is content marketing for private equity firms different?
- [5:43] Balancing promotion versus production
- [8:42] Jack’s favorite promotion tactics
- [12:50] Using content throughout the customer journey
- [17:01] How to connect with Jack Vawdrey
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