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Conversations with the builders of the next era of B2B marketing - founders, CMOs, community leaders, and advocacy pros who believe trust isn’t a goal, it’s a growth engine. We go deep on how trust drives revenue, retention, and reputation, from customer advocacy to community-led growth, and why the future of go-to-market belongs to those who make trust their biggest asset.
Frecuencia de actualización:
every 42 days
Duración media del audio:
30 minutes
Entrevistas a invitados
Inglés
Estados Unidos
5 episodios
desde 17 de noviembre de 2025
episodic
ÚLTIMO EPISODIO 🔗
In this episode of Trusted Voices, Emma Roffey talks with Megan Burns - customer experience and trust expert, keynote speaker, and former Forrester VP and Principal Analyst - about why trust has become one of the biggest determinants of B2B success. Megan unpacks why scale and digital distance have…
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EPISODIOS ANTERIORES 🔗
In this episode of Trusted Voices, Emma Roffey sits down with Tom Ridges, founder and CEO of Herdify, to explore why every company should have a Chief Advocacy Officer. Tom shares the origin story behind Herdify - born from a frustrating hunt for a good restaurant in Paris - and unpacks the network…
In this episode of Trusted Voices, Emma Roffey sits down with executive coach and author Jo Medwell for a powerful, human conversation on values-led leadership — and why it’s the real engine behind trust, advocacy, and sustainable growth.Jo shares her journey from senior corporate roles into coachi…
In this episode of Trusted Voices, Emma Roffey sits down with Jeni Asaba, Head of Community at Jamf to unpack what modern customer advocacy really looks like - moving beyond points, swag, and transactional “asks” to genuine relationship building.
They explore why advocates show up as an extension …
Amy Bills, VP Principle Analyst at Forrester shares the shifts she is witnessing in customer marketing and what excites her most about customer advocacy in the next 5 years.
In this episode Trusted co-Founders, Paul Button & Emma Roffey sit down with Forrester’s Vice President and Principal An…
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