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The Digital Measure Show is a bi-weekly show for marketing leaders and practitioners where I interview industry experts and some of the most talented professionals in marketing. Join me and my guests as we discuss the latest on marketing trends, technology, and measurement.
Frecuencia de actualización:
monthly
Duración media del audio:
42 minutes
Inglés
Estados Unidos
20 episodios
desde 5 de abril de 2018
episodic
ÚLTIMO EPISODIO 🔗
Jim Tincher, Journey Mapper-In-Chief at Heat of the Customer joins me to chat about customer experience research (CXR). In this episode we discuss some of the basics, why it’s important, ways to get started in CXR and more. Lot’s of great intro content and resources for those who are interested in …
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EPISODIOS ANTERIORES 🔗
The General Data Protection Regulation (GDPR) was implemented on 25 May 2018 and we’re already seeing states propose their own data protection and privacy laws here in the United States. Wondering what impact GDPR has had on marketing since inception ,or what regulations are coming to the states an…
Michelle Wildenauer and Tyler Love join us to discuss data signals, an incredibly important (and challenging) part of modern marketing. See highlights below for details. This episode is the first of a six part series that I am recording with The Lacek Group (my employer) on customer engagement. Fut…
I was introduced to customer research several years ago but didn’t really make the connection to digital marketing until almost four years ago when leading a testing and optimization team at Best Buy. I was all in on customer research, not as a researcher, but in terms of how digital analytics and …
Have you ever wondered how consumer expectations are changing the way healthcare payers and providers think about the overall consumer healthcare experience? Wondering how healthcare companies are harnessing data or from wearable devices? Or, maybe you’re wondering how healthcare companies are goin…
Since starting the Digital Measure Show in April of last year I’ve released 13 episodes which is a little better than one per month. Not as many as I would have liked but then again it’s not about quantity as much as it is about quality and consistency. If I’m being completely honest, 2018 was trul…
Two episodes ago I had Femi Olajiga on the show to give us an intro on agile marketing and to share his experience and research in this field. On that episode he provided an overview of some agile methodologies, how he has seen organizations adopt these methodologies and the skill sets needed to be…
On this episode I had the pleasure of talking with Jerry Helou, Digital Experience Architect at Softcrylic, and Jose Bergiste, Principle Analytics Consultant at Cognetik about martech vendor evaluations. If you recall from the last episode, Jose and I touched on the importance of evaluations when d…
In this episode Jose Bergiste, Principe Analytics Consultant at Cognetik, joins me to help provide an introductory guide for marketing leaders on how to create a 360 degree view of the customer. We start by discussing some of the general challenges and solutions when creating a 360 degree of the cu…
On this episode I had the pleasure of talking with Femi Olajiga, Agile Marketing Coach at CX Conversion and author of Lean Agile Marketing.Femi started his career in IT as a Network Engineer at Cisco and eventually made his way into digital marketing as a digital and conversion rate optimization an…
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