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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
Presentadores:
Frecuencia de actualización:
weekly
Duración media del audio:
11 minutes
Tiene patrocinadores
Inglés
Estados Unidos
90 episodios
desde 2 de junio de 2023
episodic
ÚLTIMO EPISODIO 🔗
Celebrities reigned once again in many commercials for the Big Game, including Glen Powell doing his own version of Goldilocks in a spot for Ram Trucks.
Two executives at the agency that created the ad, GSD&M’s Kate Rush Sheehy and Chelsea York Vargas, joined The Current Report to share the ins…
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EPISODIOS ANTERIORES 🔗
We’re days away from the Big Game, and with that, watch parties full of snacks.
Grocery prices are going up, as everything from bird flu to bad weather are hiking up prices at the highest pace in more than a year. The cost of groceries increased nearly 2% in December compared to the year before, ac…
Two years after Tubi's ad during football's Big Game stole the attention of millions, the FAST platform is streaming the game itself.
It's an incredible turn of events and another landmark moment in the evolution of live sports streaming. Of course, the game will still be broadcast on Fox, but for …
The TikTok party didn’t stop in the U.S. as President Trump signed an executive order to keep it active for 75 days. With the clock ticking, marketers are strategizing their next move in case the social media platform does go dark.
Michelle Castillo joins The Current Report to discuss the entire in…
To read the full stories included in this episode:
US Forecast Trends to Watch in 2025: https://bit.ly/4g5zsHA
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media ne…
Still fresh off the news of Omnicom and IPG merging, all the agencies that work within the holding companies are plugging along. IPG’s Initiative is one of those agencies. It counts Amazon, Nike, Unilever and Nintendo among the brands it serves.
Initiative U.S. CEO Stacy DeRiso joined The Current R…
Ad tech dominated the CES experience again, with ease as a key tenet of conversations across the week.
Making the advertising experience easy for brands and agencies is a top priority for Spotify in 2025. The digital audio giant has opened up programmatic capabilities for advertisers of all sizes b…
It’s the final episode of The Current Report for the year, so we’re recapping the biggest stories and topics of 2024 – from streaming to potential fallout with both of Google’s antitrust cases, the state of news advertising and the landmark year for podcasting.
To help us get a handle on this drama…
The news of Omnicom and IPG merging lit up the advertising world last week. The holding companies had a combined revenue of more than $25 billion in 2023, and merging could make the new-faced Omnicom the largest holding company in the world.
Madison and Wall CEO Brian Wieser joins The Current Repor…
Walmart finalized its $2.3 billion acquisition of VIZIO. And for for Walmart, this deal is clearly about more than selling TVs.
Walmart can match its shopping transaction data with Vizio’s data on who’s watching what to make things like ad targeting much more precise.
And that’s a big deal for the …
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