ACERCA DE ESTE PODCAST 🔗
Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers?
Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers.
Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.
Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers.
Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.
Presentadores:
Frecuencia de actualización:
every 19 days
Duración media del audio:
45 minutes
Entrevistas a invitados
Tiene patrocinadores
Inglés
Estados Unidos
125 episodios
desde 19 de octubre de 2021
episodic
AUDIENCE OF THIS PODCAST 🔗
~91.42% of listeners are from United States.
🇺🇸
US
91.42%
🇵🇭
PH
3.67%
🇺🇦
UA
1.22%
🇬🇧
GB
0.81%
🇯🇵
JP
0.40%
🇮🇳
IN
0.40%
🇦🇹
AT
0.40%
🇵🇹
PT
0.40%
🇪🇨
EC
0.40%
🇨🇿
CZ
0.40%
🇮🇪
IE
0.40%
Others
0.08%
* Data source: directly measured on Listen Notes. en tiempo real
ÚLTIMO EPISODIO 🔗
In a special edition of Scratch, Eric Fulwiler is joined by Rahul Chopra, Vice President at Duolingo, for the ANA's Global Day of Learning, for a fireside chat on what it takes to scale one of the world's most distinctive challenger brands. With a mission to bring learning to a billion people aroun…
BUSCAR EPISODIOS ANTERIORES
Buscar episodios anteriores de Scratch: CMO Interviews.
EPISODIOS ANTERIORES 🔗
In the latest episode of Scratch, Nick Tran, President and CMO of First Round, breaks down what culture actually looks like when people put their phones down, why brands are over-indexing on micro-cultures, and what it takes to create work that cuts through the sea of sameness.
From building Cîroc …
In the latest episode of Scratch, Alexander Robertson of Jumeirah breaks down why "luxury is madness," and why the brands that win in an AI-saturated market are the ones with the strongest point of view, not the loudest one.
As AI creates a convergence around “average” for everything related to br…
In the latest episode of Scratch, Philip Edsel, VP of Brand & Creative at Ladder, breaks down why most marketing misses the mark and what separates brands that feel cultural from those that feel tone-deaf.
As fitness platforms multiply and algorithms fragment audiences, Ladder's strategy isn't…
Rory O'Neill, CMO of Checkout.com, doesn't just solve for payments- he's solving for brand preference in a crowded payments space. And he's doing it by competing on what's different, not what others do better.
That insight changes everything, from how you position payments to how you build a team …
In the latest episode of Scratch, Tracey-Lee gets into what it really takes to build trust in a controversial space, how she sells brand investment to a CFO who only speaks performance, and the Black Friday campaign where Payflex faked a data breach and somehow lived to tell the tale.
The key take…
In this episode of Scratch, Viren sits down with Misbah Uraizee from Nectar Social to dismantle one of marketing's most persistent myths. The truth? Organic and paid media are complementary engines, and brands that still silo them are leaving serious growth on the table.
Misbah breaks down the pos…
Pranav breaks down why the way we've always tested products and campaigns is fundamentally broken, how 90% of all decision-making happens in the subconscious, and why asking people what they think is almost completely useless. Neuro Insight's brain-mapping technology cuts through the noise, accessi…
Miguel gets into the brand discipline behind the growth. Why Bootlegger turned down trends their own customers were asking for. How a year of navigating aviation regulations put their coffee at 30,000 feet. What drove the decision to strip the brand back to a gold dot. And why consis…
Gyve shares how SURI found its edge by listening closely to real customer frustrations and rethinking the product from the ground up, from design and performance to sustainability. Instead of treating sustainability as the headline, SURI builds products people genuinely want to use first, then make…
Descargo de responsabilidad: El podcast y el arte incluidos en esta página son de Rival, que es propiedad de su propietario y no está afiliado ni respaldado por Listen Notes, Inc.
MOTOR DE BÚSQUEDA DE PODCAST
Puede utilizar nuestro sitio web para buscar podcasts de3,832,056y episodios de196,951,657por personas, lugares o temas.
Invertir en conocimiento ofrece el mejor rendimiento, por eso escucho podcasts.
‐ Benjamin "Llamacorn" Franklin
BUSCAR EPISODIOS ANTERIORES
Buscar episodios anteriores de Scratch: CMO Interviews.
RECLAMAR ESTE PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post anuncios clasificados for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
entrevista con podcaster...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
nuestra cuenta oficial de X (antes Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
EDITAR
Gracias por ayudar a mantener actualizada la base de datos de podcasts.
