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- Agency fees v.s. Guru guarantees: where operators turn with questions about PPC
- The central formula for ADMission’s approach to growth: Profit = (Visitors x Conversion Rate x 60-day LTV) - Costs
- Focusing on bottom line profit rather than top line revenue for better cash flow
- “Valuable content centers on the story your audience already inhabits, entering it not as the hero but as a human helper. Pick that story wisely and tell it honestly, no matter the medium on which it appears.” -Aaron Orendorff
- Why it’s so important to set goals for paid advertising before you start spending
- How to calculate profitable PPC spend for your specific brand
- Machine learning matters: “Let Facebook find your customers” then “keep iterating on success”
Here’s the eCommerce strategy resource Kristen mentions at the end
Join ADMission (at a discount)
Reach out to Adrianne for access to the CAC:LTV webinar
Inglés
Estados Unidos
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OTROS EPISODIOS EN ESTE PODCAST
Creating a cohesive set of experiences through the whole customer journey means nailing down your tech and focusing on intangibles
Creating a “value add” at every touchpoint instead of independent experiences
How Elliot is built to even the digital playing field
Marketing to individuals vs mar…
Amazon has incredibly low marketing costs for a business of its size because they’ve nailed down a competitive advantage in operations
“You can only spend your way to growth for so long before you have to dig in and have a better understanding of retention, repeat engagement, customer lifetime v…
The biggest trends in email marketing right now
Using email as a narrative channel- it’s a great place to build out your brand story for customers
How to use popups without being intrusive or damaging your brand
Most cart abandonment happens before the checkout flow, so you need to combine exi…
Customer-led buying, selling, and trading can help subscribers stay invested when they already have a ton of product
How engaged customers become part of the Battlbox team
Dealing with both active and passive churn
The huge difference that a .5% improvement in retention can make
Replenishment…
Descargo de responsabilidad: El podcast y el arte incluidos en esta página son de Churn Buster, que es propiedad de su propietario y no está afiliado ni respaldado por Listen Notes, Inc.
EDITAR
Gracias por ayudar a mantener actualizada la base de datos de podcasts.
