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- Creating a cohesive set of experiences through the whole customer journey means nailing down your tech and focusing on intangibles
- Creating a “value add” at every touchpoint instead of independent experiences
- How Elliot is built to even the digital playing field
- Marketing to individuals vs marketing to organizations
- The connections between DTC and SaaS/consumer tech
- “You can’t optimize brand marketing. You have to feel it- and oh my god, I hate saying that.”
- Looking at selling as a process largely external to your site
- Drops are way more interesting than teasing a release
- To meaningfully use a channel, you need to both create and consume from it
- Connect with Marco on Twitter: @allthingsmarco
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Estados Unidos
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Amazon has incredibly low marketing costs for a business of its size because they’ve nailed down a competitive advantage in operations
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EDITAR
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