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This is a special two-part conversation with Candy Fernaux, a merchant services pro, branding expert, entrepreneur, painter, and country singer-songwriter who built an unforgettable niche in an industry that is usually banking-blue and boring.In Part 2, the conversation goes deeper into freedom, re…
This is a special two-part conversation with Candy Fernaux, a merchant services pro, branding expert, entrepreneur, painter, and country singer-songwriter who built an unforgettable niche in an industry that is usually banking-blue and boring.In Part 1, John Johnson and Candy kick it off with Candy…

Mailbag #64

Today we’re draining the pond.We’re talking about myths in merchant services, the difference between busy and lethal, and why chasing the wrong deals is the fastest way to burn out. If you’ve ever been tempted by Hopium, convinced yourself a dead lead just “needs more time,” or believed pricing is …
You think deals die at the close. They don’t. Most deals die way earlier in the sales process, long before you even realize the opportunity was never real. In this episode of Where Deals Die, we break down why sales pipelines get filled with Hopium, how friendly conversations trick salespeople into…
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