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As publishers turn to low-value and AI-generated content, they’re missing out on authenticity and original points of view.
Conversations with MarTech is a new series highlighting interesting points of view and interesting roles in the marketing and marketing operations space.
Season 1 of Conversations with MarTech debuts in January 2025. The premier season has already recorded five episodes, including:
- Kara Heater, Director of Marketing for the Savannah Bananas baseball club (What can marketers learn from the Savannah Bananas?)
- Mark Stouse, CEO of ProofAnalytics (What do C-level executives think of their GTM strategies?)
- Len Devanna, VP of Customer Experience of Cortico-X. (Voice agents will change how you think about your brand and website)
- Natalie Silverstein, Chief Innovation Officer, Collectively. (How influencer marketing became an essential channel)
- Mike Rizzo, founder, MarketingOps.com (Want to understand marketing ops? Talk to this guy)
Subscribe to keep up-to-date on all things Conversations with MarTech!
Frecuencia de actualización:
weekly
Duración media del audio:
22 minutes
Entrevistas a invitados
Tiene patrocinadores
Inglés
Estados Unidos
83 episodios
desde 15 de mayo de 2023
episodic
ÚLTIMO EPISODIO 🔗
Are the days of classic marketing automation officially over? In this episode of Conversations with MarTech, we dive deep into the massive paradigm shift happening across the marketing industry as basic, rule-based automation gives way to truly autonomous marketing. We explore why a superficial &qu…
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Buscar episodios anteriores de Conversations with MarTech.
EPISODIOS ANTERIORES 🔗
In this episode of Conversations with MarTech, we’re joined by Mehul Nagrani, CEO of Integrate, to break down the complexities of modern B2B marketing, the reality of attribution, and where demand generation is heading over the next five years.Mehul shares his perspective on why B2B marketing will …
The way consumers search for products is fundamentally changing. Instead of the traditional, rigid six-word queries used on standard search engines, shoppers are now inputting detailed, 24-word "rambling" questions packed with context and use cases.
In this episode of Conversations with…
The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed implementations. Historically, many organizations were left scarred by traditional CDP rollouts — enduring multi-…
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to discuss the big shift redefining marketing leadership. Driven by the rise of AU, increasing revenue acco…
The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global regulatory landscapes like the EU AI Act, constant updates to copyright laws, and the pressure to maintain an authentic brand voice, marketers are caught in a permanent s…
Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned.In this episode of Conversations with MarTech, Abby St…
Is your marketing organization still viewing AI as a simple cost-cutting tool?
In this episode of Conversations with MarTech, Teresa Barreira, CMO of Publicis Sapient, explains how her organization uses AI to reinvent work itself.
Teresa and her team shifted the focus from roles to tasks and redes…
As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, discu…
Marketers have more channels at their disposal than ever before, but somehow we’ve managed to fill each and every one of them with an awful lot of noise.
For some marketers, the return of in person events after the pandemic provided an opportunity to build community, create connections, and escape…
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