ACERCA DE ESTE PODCAST 🔗
Engineering and B2B manufacturing companies create brilliant things. They just don't always shout about it. B2Be Different Co-Founders Samantha & Steve are here to change that.
In season 1, we will also dig into the top two issues in the industry, skills and sustainability, with conversations featuring some of the great people in the industry looking to solve problems.
Plus, Samantha & Steve share the marketing strategies that actually work when you're selling complex solutions to informed buyers. Because playing it safe isn't getting you noticed, and you deserve better than bland. Ready to B2Be Different?
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Frecuencia de actualización:
weekly
Duración media del audio:
24 minutes
Entrevistas a invitados
Inglés
Estados Unidos
28 episodios
desde 17 de diciembre de 2025
episodic
ÚLTIMO EPISODIO 🔗
In this episode on the skills gap, Samantha spoke to Connor McLeod, recruiter at Experis and co-founder of Open Circuit Scotland, about what the skills gap looks like from a recruiter's perspective, why it's a structural issue with an aging workforce and fewer entry-level opportunities, how the def…
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EPISODIOS ANTERIORES 🔗
In this episode on sustainability in the sector, I spoke with Sam Grace, joint managing director at Here's the Plan, about how engineering and manufacturing businesses can reduce energy costs and carbon emissions through technologies such as like solar PV, voltage optimisation and electric vehicle …
In this episode on the skills gap, Samantha spoke to Joe Pacitti, Managing Director of CeeD, about the challenges CeeD members face, why industry must take responsibility alongside government and education, how peer-to-peer learning and practical work experience help attract and retain talent, the …
In this episode, Steve speaks with Hari Jayaraman from Hale Hamilton Marketing, who's spent over two decades working in both B2C media and B2B sectors, about what B2B businesses can learn from B2C marketing, why emotional marketing and distinctiveness matter in a sector that plays it safe with feat…
In this episode on sustainability, I spoke to Justine Scullion from Circulus, a circular economy business focused on electronics, about how repair and reuse extends product life and saves money, how much of the engineering and manufacturing sector still uses a linear take-make-dispose model, and wh…
In this episode on skills, I spoke with Jim Fowlie from Sensor-Works and chair of the Training Working Group at the AEMT, about why younger people don't always know what engineering opportunities are available to them, how networking and exposure to different engineering activities can shape career…
I was really excited about speaking to this week’s guest as she was highly recommended by Keri Craig in our first sustainability episode (that’s episode 3). I spoke to Jane Dennyson, founder of Thrive Consulting about how ESG credentials are now baked into tendering requirements, why measureme…
In this episode Samantha spoke to Josh Robertson, founder of Engineer a Career and host of the Engineer a Career podcast, about why he sees the skills gap as a breakdown in the system between sparking the engineering mindset in schools and getting people into industry, why a third of engineering gr…
In this episode, Samantha shared her research findings on the skills gap in engineering and manufacturing through third-party reports and from all of the expert guests we have spoken to about the skills gap during this series. She also announced our full-day event in Edinburgh on 2nd June in partne…
In this episode on sustainability in engineering & manufacturing, Samantha spoke to Ryan McCuaig, lead product development engineer at Renewable Parts, about the circular economy. He spoke about how they're remanufacturing wind turbine gearboxes and other critical components, not just keeping t…
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