# Influencer Marketing
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influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, individuals and organizations who have a purported expert level of knowledge or social influence in their field. Influencers are people (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat, TikTok or other online channels. influencer marketing is when a brand enrolls influencers who have an established credibility and audience on social media platforms to discuss or mention the brand in a social media post.
UGC VS. Influencer Marketing - Which Will Make You More Money?
In this episode of Dropshipping Talks, Mario breaks down the real difference between UGC and influencer marketing—and why choosing the right one can directly impact your sales. Join us as we unpack how each strategy works, where they perform best, and how to use them at the right stage of your eCom…
Ep. 83 - Mitchell Borges: Why Students Trust Strangers More Than Your University
In an era where students trust a peer on Instagram more than a university's official website, how can enrollment marketers cut through the noise and build genuine connections?
This week on The Signal: On Air, Jeff Dillon sits down with Mitchell Borges, Director of Marketing for ASUCD at UC Davis a…
REWIND: UGC, Influencer Marketing, and Creative Social Media Direction
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In this week’s REWIND episode, we’re talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next.
Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM.
About Giraffe So…
Branch CEO David Karnstedt - How AI Agents Will Transform Marketing
David Karnstedt, CEO of Branch, joins Clint Betts for a conversation on AI, mobile marketing, deep linking, digital privacy, and the future of customer acquisition.
Branch powers the infrastructure behind mobile experiences for many of the world's leading brands, helping marketers understand which …
The Best New Cookies in LA, Podcast Ads vs. Influencer Marketing, Inside Profound’s $20M Pitch Deck, Helping Brands Show Up in AI Search, Yo
In this episode #3008, Eric Siu and Neil Patel discuss the journey of launching a cookie business to illustrate marketing lessons and the importance of execution in business. They explore podcast advertising versus influencer marketing, raising capital, and navigating competition while balancing sp…
Growth Catalyst
Kurt Uhlir is a growth catalyst - generating over $10 billion in value for investors and clients, with a personal mission to help grow the new generation of passionate leaders.
Kurt's recognized track record as a successful serial (and parallel) entrepreneur, investor and strategic advisor allo…
Episode 186: Matt Drengler on Why Ari is Wrong About Podcasting
Ari Paparo and Eric Franchi sit down with Matthew Drengler, Head of Partnerships at Podscribe, to unpack the messy reality of podcast measurement. They explore attribution, incrementality, the shift from audio to video, social clips, HLS, and why advertisers still need reliable performance data.The…
#288 “Low T”: Medicalization, Masculinity, and Influencer Marketing (with Emma Grundtvig Gram)
On this episode of #mensexpleasure, Cam discusses how medicine, culture, and commerce intersect in social-media health narratives with Emma Grundtvig Gram, PhD. They unpack Emma's research focusing on “low T” content on TikTok and Instagram. She explains her content-analysis study examining how inf…
Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver results? Find out in this week’s installment of The Media Roundtable.
At this year’s CAO Summit, Conor Doyle (President, O…
Will AI Shopping Agents Choose Your Brand?
AI shopping agents are changing how customers discover, compare, and choose brands. If an AI assistant is researching options for your next customer, will your business make the shortlist?
For years, advertising has focused on capturing attention. But as people delegate more purchase decisions to A…
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