ÜBER DIESEN PODCAST 🔗
Top 3% Podcast. Brandy features candid brand and marketing conversations with Reilly Newman, the rebranding expert behind the award-winning brand transformation studio Motif Brands. Infusing 16+ years of strategy and rebranding experience, each round delivers a high-proof concentration of brand positioning, marketing, and behavioral science. Learn to unlock your strengths, align with your audience, and increase your pricing power. Each episode is concise, ad-free, and on the house. Listen responsively.
Aktualisierungshäufigkeit:
every 4 days
Durchschnittliche Audiolänge:
25 minutes
Video-Podcast
Englisch
Vereinigte Staaten
144 Folgen
seit 20. März 2024
episodic
NEUESTE FOLGEN 🔗
What happens to brand loyalty when an AI agent helps your customer decide what to buy?
In this episode of Brandy, Reilly Newman explores how AI shopping agents may change product discovery, customer trust and the buying process. From comparing products to finding a professional service, he examines…
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FRÜHERE EPISODEN 🔗
A customer’s experience can build trust or leave them feeling tricked. In this short Halloween episode, Reilly Newman explores how customer expectations, surprise fees and everyday interactions shape brand perception and loyalty.
You’ll also discover two gaps that can hurt a business: failing to de…
AI can create a logo, write website copy or design a poster in seconds. But if your marketing looks and sounds like everyone else’s, is it helping your brand stand out?
In this episode of Brandy, Reilly Newman explores what he calls the new age of “blanding” and why AI-generated marketing can make …
You invested in a new logo, website or packaging. So why aren’t sales increasing?
In this episode of Brandy, brand strategist Reilly Newman explores why rebrands can fall short of business expectations, what a brand diagnostic should uncover before design begins, and how stronger positioning can su…
NeeDoh turned a squishy stress toy into something people collect, hunt for and line up to buy. What makes this brand so desirable?
In this episode of Brandy, brand strategist Reilly Newman examines the NeeDoh phenomenon through 3 Ps: presentation, positioning and pricing. From playful packaging and…
What makes a rebrand turn customers away? And how do you evolve your business without losing what people already love about it?In this episode of Brandy, brand strategist Reilly Newman explores the psychology behind rebranding, customer expectations and brand loyalty. Drawing on Cracker Barrel, Jag…
Your business has changed. Why do customers still think of you the way you used to be?Reilly Newman explores what happens when brand perception falls behind business growth: referrals for services you no longer offer, resistance to higher prices, and trust that stays with the founder instead of tra…
More options don’t always give customers more reason to choose you.Reports that Starbucks explored buying Chipotle sparked a bigger question: when does expanding your business strengthen your brand, and when does it dilute what customers know you for?In this episode of Brandy, Reilly Newman explore…
AI shopping agents are changing how customers discover, compare, and choose brands. If an AI assistant is researching options for your next customer, will your business make the shortlist?
For years, advertising has focused on capturing attention. But as people delegate more purchase decisions to A…
With meat sticks at every store now, what happened to Slim Jim?In the 1990s, Slim Jim was everywhere. MTV. ESPN. WWF. Disney Channel. Randy "Macho Man" Savage shouting "Snap into a Slim Jim!" The brand was loud, it was everywhere, and it owned the category. Now the shelves are f…
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