ÜBER DIESE EPISODE
When budgets shrink and executive scrutiny increases, CMOs must rethink how they allocate resources to maximize impact. Scott speaks with 2X’s CMO Lisa Cole and CEO Domenic Colasante about how leaders can prioritize high-value initiatives and shift from tactical execution to strategic leadership. They discuss why budget constraints can actually be a superpower, how to align marketing with business goals, and why financial acumen is key to CMO success. Plus, they share practical tips on leveraging AI, improving cross-functional collaboration, and making marketing a true business driver. If you're looking to optimize your 2025 marketing strategy, this episode is packed with insights to help you scale smarter.
Englisch
Vereinigte Staaten
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WEITERE EPISODEN IN DIESEM PODCAST
On this episode of The Next CMO podcast, host Scott Todaro is joined by 16-year marketing veteran Zosya Popick, CMO of ProPharma. Zosya shares insights into how AI can enhance efficiency within marketing teams—focusing on how it helps streamline tasks like copywriting, creative brainstorming, and d…
On this episode of The Next CMO Podcast, Scott sits down with Jason Lyman, a three-time head of marketing with experience leading large marketing teams at companies like Customer.io, Ethos, BetterCloud, and Dropbox. Together, they dive into the complexities of scaling marketing teams, navigating th…
Tom Klein, CMO of Matterport, believes that investing in product marketing is critical in driving innovation. Plus, he shares the importance of building emotional connections in your marketing, drawing on lessons from his time at notable companies like Chanel and Mailchimp to explain how brands can…
Greg Brooks, CMO of SearchTides, joins host Scott Todaro to explore how AI is transforming search strategies, why human connection remains critical in the digital age, and what the future holds for CMOs navigating these changes. From his unique background as a professional poker player to leading e…
On this episode of The Next CMO podcast, host Scott Todaro sits down with Rowan Tonkin, CMO of Planful. Rowan shares his unconventional journey to marketing leadership, starting with a degree in Internet Science and Technology in Australia, and his early experience in customer-facing roles that lai…
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