# Lisa Cole

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Episode 518: You Have 18 Months: The AI Marketing Reckoning Nobody's Ready For

In this episode of Dynamics Corner, Kris and Brad sit down with Lisa Cole, Chief Marketing and AI Officer at 2X and author of Brain Gravity and The Limitless CMO, for a conversation that every business leader, marketer, and partner needs to hear. Lisa drops a stat that reframes everything: 85% of t…

A.I. for C.M.O.s with Lisa Cole, C.M.O. and Head of the AI Center for Excellence at 2X.

This week’s GO AI episode features Lisa Cole, Chief Marketing Officer and Head of the AI Center for Excellence at 2X, which provides B2B marketing services, largely for enterprise clients. Lisa Cole is the author of The Limitless CMO: Transform Marketing From Order Taking to Market Making in the Ag…

E129: Lisa Cole | Church Planting: Caring for the Wife

Send us Fan Mail Episode 129 of The Waypoint Podcast features Dyke and Rebecca chatting with Waypoint’s own Lisa Cole, Director of Planting Wives Care, for an important conversation. Church planting is filled with challenges, sacrifices, and unseen pressures, and often the wives of church planters …

Episode 367 | The Limitless CMO: Rebuilding Marketing to Scale Impact in the Age of AI

In this #MillenniumLive conversation, Lisa Cole of 2X joins The Millennium Alliance to discuss the operating-model shift modern CMOs need to make as expectations accelerate and traditional resource models break down. Drawing from The Limitless CMO, Lisa will unpack why marketing leaders are being a…

Ep. 136 - The Trust Recession, the Death of the BDR, and the Return of the Full Cycle AE with John Tecce - Part 2

General Episode Description: In Part 2 of this Selling Intelligence conversation, John Tecce, Vice President of Growth at 2X, explores what the next generation of go-to-market organizations will actually look like as AI, automation, and human expertise continue to converge. John explains why the fu…

John Rossi on Door-Knocking, Doxing, and Debbie Hecht's Big Rhinebeck Win

Norm sits down with campaign strategist John Rossi, the operative behind Debbie Hecht's landslide win in the Rhinebeck Town Supervisor Democratic primary. Rossi walks through the mechanics of a winning local campaign: his "three Ms" of money, messaging, and mobilization, why door-knocking beats soc…

Marketing and Its Fallacies in the AI Age with Lisa Cole of 2X Marketing

Lisa Cole, a four-time Chief Marketing Officer and current CMO at 2X, discusses the challenges marketers face in doing more with fewer resources and the misconceptions around AI in marketing. She explains that while AI can automate tactical tasks, human judgment remains essential for creating uniqu…

Why AI Is Making Marketing’s “Do More With Less” Problem Worse | Lisa Cole

On AI Today, host interviews Lisa Cole, CMO and AI Officer at 2X, a global B2B go-to-market subscription services provider that lets mid-market and enterprise teams subscribe to marketing talent without long-term contracts to add skills and flexible capacity without operational burden. Cole explai…

Why Your Marketing Org Chart Is Already Obsolete with Dom Colasante, Founder of 2X

Most CMOs are trying to solve an operating model problem with a job posting. Dom Colasante is the founder of 2X, and he has spent the better part of a decade helping B2B companies run marketing, sales, and customer success as one system. Following 2X's acquisition of KnownWell, he is betting the co…

Lisa Cole: When God Doesn't Answer the Way You Prayed

What happens when you pray for a miracle, but the outcome isn't what you hoped for? Myron Mullings sits down with longtime friend Lisa Cole, who lost her husband, Matt, after a battle with brain cancer. Lisa opens up about her anger with God, the struggle to surrender, and how her husband's illnes…