ÜBER DIESE EPISODE
Today in the business of podcasting:
- Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here.
- New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short-form clips, showing audience loyalty is tied to creators rather than formats.
- iHeartMedia expands its advertising partnership with Amazon Ads, becoming a reseller across Amazon Music, Prime Video, Twitch, Fire TV, and Alexa, giving its sellers access to Amazon's first-party shopping and streaming data.
- Owl & Co. founder Hernan Lopez shares findings from the second annual Global Podcast Economy Report, revealing that ten companies capture roughly 60% of U.S. podcast advertising revenue alongside a vibrant long tail of smaller players.
- DoubleVerify launches DV Neura, an AI engine that unifies media verification, content classification, and campaign optimization, and can recommend campaign changes across its DV Media AdVantage Platform.
- Oxford Road's ORBIT tool releases its June 2026 ranking of the top 15 Entertainment and Media podcasts, with The Popcast with Knox and Jamie taking the top spot and the data favoring show-level buying over genre-level approaches.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
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VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von Sounds Profitable durchsuchen.
WEITERE EPISODEN IN DIESEM PODCAST
Today in the business of podcasting:
Spotify has unveiled Memberships, letting creators offer exclusive content and community perks for a fee, with creators keeping 90% of earnings and shows needing 100 consumption hours, 100 listeners or viewers and three episodes to qualify.
Bumper released a fr…
Today in the business of podcasting:
Tom Webster breaks out the political findings from The Podcast Landscape 2026, including how Americans feel about politicians as podcast guests and whether those appearances could sway midterm voters.
A Wondery and SmithGeiger study of 3,000 U.S. adults finds 8…
Today in the business of podcasting:
Right Side Up and Sounds Profitable host a free webinar on October 28 about how AI chatbots are changing podcast ad discovery and measurement. It draws on new LLM data from The Podcast Landscape 2026.
IAB Tech Lab finalizes its Podcast Technical Measurement Gui…
Today in the business of podcasting:
Signal Hill Insights’ Demos+ study of more than 3,000 monthly US podcast consumers finds the audience now skews Independent at 39%, with Democrats at 33% and Republicans at 29%, ahead of the 2026 midterms.
Substack is adding dynamic ad insertion to the podcasts…
This week in the business of podcasting:
Tom Webster breaks out the politics chapter of The Podcast Landscape 2026, a survey of 5,473 U.S. adults, covering how the podcast audience leans and whether a politician’s podcast appearance could sway midterm voters.
Amplifi Media’s Steve Goldstein shares…
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BEARBEITEN
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