# Hernan Lopez

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Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More

Today in the business of podcasting: Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here. New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short…

Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More

Today in the business of podcasting: Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here. New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short…

Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More

Today in the business of podcasting: Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here. New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short…

Listeners Follow Creators Across Formats, Ad Revenue Stays Concentrated, & More

Today in the business of podcasting: Registration for The Podcast Atlas debut webinar on July 1 at 2pm Eastern is available here. New Sounds Profitable research from The Podcast Atlas finds 73% of podcast listeners would follow a creator from audio to video and 71% from long-form episodes to short…

The Weird, Big Business of Microdramas

Microdramas are the new phone-first soap operas: stories chopped into dozens of one-minute episodes: Low-budget productions filled with romance, werewolves, secret babies, and cliffhangers—and, eventually, a request that you pay to keep watching. Surprisingly, lots of people do.So how big is this b…

Podcast Movement 🔜 Times Square, Google AdTech Ruling, & More

Today in the business of podcasting: Podcast Movement 2026 heads to New York City September 17 and 18 at Terminal 5, where anyone registered by September 4 gets their podcast or company artwork on a Times Square display, and Tom Webster previews the keynote lineup and his Podcast Landscape 2026 re…

Podcast Movement 🔜 Times Square, Google AdTech Ruling, & More

Today in the business of podcasting: Podcast Movement 2026 heads to New York City September 17 and 18 at Terminal 5, where anyone registered by September 4 gets their podcast or company artwork on a Times Square display, and Tom Webster previews the keynote lineup and his Podcast Landscape 2026 re…

Podcast Movement 🔜 Times Square, Google AdTech Ruling, & More

Today in the business of podcasting: Podcast Movement 2026 heads to New York City September 17 and 18 at Terminal 5, where anyone registered by September 4 gets their podcast or company artwork on a Times Square display, and Tom Webster previews the keynote lineup and his Podcast Landscape 2026 re…

Podcast Movement 🔜 Times Square, Google AdTech Ruling, & More

Today in the business of podcasting: Podcast Movement 2026 heads to New York City September 17 and 18 at Terminal 5, where anyone registered by September 4 gets their podcast or company artwork on a Times Square display, and Tom Webster previews the keynote lineup and his Podcast Landscape 2026 re…

Podcast Movement 🔜 Times Square, Google AdTech Ruling, & More

Today in the business of podcasting: Podcast Movement 2026 heads to New York City September 17 and 18 at Terminal 5, where anyone registered by September 4 gets their podcast or company artwork on a Times Square display, and Tom Webster previews the keynote lineup and his Podcast Landscape 2026 re…