ÜBER DIESEN PODCAST 🔗
The IT market is built for sellers, not buyers.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
That's why 80% of tech buyers regret their last major purchase. Deals take longer than they should. Teams get locked into platforms that don't fit, contracts they can't escape, and vendors they wouldn't choose again. The pitches, demos, and analyst reports are built to close deals, not help buyers make the right one.
Signed is the podcast for the buyers. Host Max Clark, CEO of ITBroker.com, talks with CIOs, CFOs, operators, and founders who've lived inside real enterprise tech deals — the ones who can explain what actually determined whether the deal worked.
Plus weekly Playbooks breaking down the moments that matter most: renewals, M&A, compliance mandates, office moves, budget cuts, and the specific plays that separate buyers who get it right from those who regret it.
If you're responsible for choosing, negotiating, or living with the consequences of enterprise technology, this show is for you.
New episodes weekly. An ITBroker.com podcast.
Hosts:
Aktualisierungshäufigkeit:
weekly
Durchschnittliche Audiolänge:
37 minutes
Gastinterviews
Englisch
Vereinigte Staaten
230 Folgen
seit 8. Mai 2020
episodic
AUDIENCE OF THIS PODCAST 🔗
~95.00% of listeners are from United States.
🇺🇸
US
95.00%
🇪🇸
ES
1.52%
🇦🇺
AU
0.83%
🇬🇧
GB
0.41%
🇩🇪
DE
0.41%
🇪🇪
EE
0.27%
🇵🇭
PH
0.27%
🇮🇳
IN
0.27%
🇭🇰
HK
0.27%
🇨🇦
CA
0.27%
🇻🇳
VN
0.13%
🇫🇷
FR
0.13%
🇹🇼
TW
0.13%
Others
0.09%
* Data source: directly measured on Listen Notes. in Echtzeit
NEUESTE FOLGEN 🔗
Before you compare a single vendor, a lot of the decision is already made. The systems you run today rule some platforms out, and the choices you make now decide whether a requirement three years from now means adding a license or replacing something the business runs on. In this Playbook, Max Clar…
VERGANGENE FOLGEN SUCHEN
Vorhandene Folgen von Signed durchsuchen.
FRÜHERE EPISODEN 🔗
Steve Wilson built his own AI assistant the careful way. He gave it its own Google account and read only access to his calendar, and told it not to talk to strangers. His company's CISO had a pen testing team go after it, and 4 days later the assistant reported that it had compressed his source cod…
You bought the EDR. You checked every box your insurance renewal asked for. In this Playbook, Max Clark, CEO of ITBroker.com, breaks down why 60% of ransomware victims had a leading EDR product deployed when they got hit, and what the other 40% were doing that they weren't. From the four tools insu…
Buying Microsoft 365, Google Workspace, or Azure direct feels like the simpler choice, until you need support or get locked out of your own tenant.
In this Playbook, Max Clark breaks down what a Cloud Solution Provider (a CSP) actually does between you and the platform: faster support and escalatio…
You approved a migration because it was supposed to be cheaper, simpler, or more secure. Nobody actually checked whether this specific workload needed any of that. Eighteen months later you're the one explaining why the bill went up instead of down.
Jeremy Pease, CEO of Aptum, has spent his career …
You didn't choose your cloud provider. You inherited it, from whoever picked the safe option first and called it a decision. In this Playbook, Max Clark, CEO of ITBroker.com, names what that habit actually costs: three decades of consensus defaults, from the dot com era stack to LAMP to AWS's US Ea…
You approved your last technology invoice. That doesn't mean anyone checked whether it was right. Tommi Ellis, Channel Director at Intratem, has seen $4,000 a month disappear into a 270-line account nobody thought to question, and audits as large as $1.2 million. This is what actually happens betwe…
You're paying an MDR provider to protect you. Most of them will alert you and wait for someone else to act. This conversation names the one question that tells you which one you actually bought. Know the answer before it's 2am and someone's waiting on you to decide.
You signed a contract for manage…
A VP spent weeks building a plan to cut an eight figure cloud bill. He walked into one meeting with engineering. Three words killed it: not my KPI. The bill lands on whoever gets handed the mandate to cut it, but the authority to actually change it sits with someone else entirely, usually engineeri…
Every vendor stretches the truth somewhere in your sales process, and most buyers respond to all of it the same way, forgiving everything or torching a good deal over nothing. In this Playbook, Max Clark sorts vendor lies into three categories, a harmless stretch, one rep's invented promise, and a …
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‐ Benjamin "Llamacorn" Franklin
VERGANGENE FOLGEN SUCHEN
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