Sell First Build Second

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Anspruch

Pipeline building is as much about what you remove as it is what you add. A story on Mauricio Pochettino, Tottenham Hotspur and the value of prioritising customers.

Jarron Tate is a 20 year sales veteran. Currently he works at HR Acuity a software company that raised a $40M at Series B to standardises how employee-related events are investigated, documented, and reported as Director of Enterprise Sales. In today’s episode, we get to learn a little bit more abo…

Part II of a collection of quotes and thoughts from history's greats.

9 sales lessons (for better and for worse) I gathered from the film Glengarry Glen Ross. This episode is sponsored by Docmost. To securely manage your company's knowledge, deploy on premises and migrate from Notion or Confluence with ease: https://docmost.com/

"Take the f**king money" - Logan Roy, Succession (TV series). Knowing when to exit is just as important as knowing when to enter. Reflections on business exits that worked and didn't work. Join the first ever Sell First Build Second Workshop on 14th November 2025 in London, here: https:/…

"Life is hard, but its much harder if you are stupid" - John Wayne Diving into the science behind poor decision making and Ken Cunningham's view on how to sustain long term success in business by reversing these.

Life has its immutable laws, death and taxes. Business is no different. Distribute or die. Peter Thiel: “Distribution should be part of product design." This week we look at 6 startups that built distribution into their product.

Relentlessness and Taste might be the two most important skills in business today. "A Cooler wonders what’s going to happen. A Closer watches things happen. A Cleaner makes things happen.” - Tim Grover "The best founders understand that taste is a competitive advantage that compounds. It runs deep…

"Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette Simmons This week, we explore the importance of storytelling in business, lessons from Gary Halbert and the 6 types of stories you can tell.