ÜBER DIESEN PODCAST 🔗
As a marketing consultancy, we focus on what works, not what’s fashionable.
We're in the business of research-led segmentation, targeting and positioning, leading to intelligent strategy and exceptional brand management.
Notable or modest, we’ve supported a range of organisations across a variety of industries identify their consumers, positioning their offerings strategically, to produce business returns.
Reliable, trustworthy, communicative and honest.
If those words resonate with you, we would love to chat.
Please email us at hello@haarper.co
We're in the business of research-led segmentation, targeting and positioning, leading to intelligent strategy and exceptional brand management.
Notable or modest, we’ve supported a range of organisations across a variety of industries identify their consumers, positioning their offerings strategically, to produce business returns.
Reliable, trustworthy, communicative and honest.
If those words resonate with you, we would love to chat.
Please email us at hello@haarper.co
Aktualisierungshäufigkeit:
every 16 days
Durchschnittliche Audiolänge:
22 minutes
Englisch
Vereinigte Staaten
54 Folgen
seit 18. August 2017
episodic
NEUESTE FOLGEN 🔗
Targeting helps to -
Allocate resources (both financial, staff and assets)
Align the product marketing team with a succinct message
Leads to identifying our product positioning built off of perceptions and associations of consumers
Define objectives
Dan's article on Targeting: htt…
VERGANGENE FOLGEN SUCHEN
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FRÜHERE EPISODEN 🔗
As a marketer, there’s no reason not to do research. It not only makes your job easier, but you can report to and brief those higher up with confidence. What you’re saying is backed up by accurate primary and secondary data.
Don’t know where to start with the research process? Give the podcast a l…
We're back with another remote podcast and answering some of our listeners questions. In this episode, we look at how COVID-19 is changing the marketing and advertising landscape, if at all. What is effective content during this time? Is it moral to advertise during a pandemic? Is going digital now…
The world has had some week.
We wanted to keep it as 'normal' as possible, whatever that means.
We touched on what we think some companies can do right now. We also threw some jokes in and some lighthearted fun at the end.
Some tech issues we need to iron out, all remote. We'll have it sorted.
To a…
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look li…
Every Tuesday afternoon we put one of currently 35 products or services into a random generator. One of us writes the brief - then each of us has a 30-60 min brain storm to identify problem, audience, insights for brand, community, culture or social. What is our action and what does success look li…
We’re doing things a bit different in 2020.
Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.
So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve made…
We’re doing things a bit different in 2020.
Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.
So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve …
We’re doing things a bit different in 2020.
Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.
So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a product or service, that we’ve made …
Welcome to the haarper. podcast.
We’re doing things a bit different in 2020.
Instead of just talking about news and views in the marketing and advertising space, we thought we’d challenge ourselves a bit more.
So, in 2020, we’ll be giving you a, sort of, insight into a round table chat about a …
Rechtliche Hinweise: Der auf dieser Seite eingebettete Podcast und das Bildmaterial stammen von haarper, das Eigentum seines Eigentümers ist und nicht mit Listen Notes, Inc. verbunden ist oder von diesen unterstützt wird.
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‐ Isaac "Llamacorn" Newton
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