Decoding Digital Content Marketing - IAB SA

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Marketing mix interactions, building audiences and digital ecosystems. Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Gugu-Lisa Zwane-Johnson (Executive Head: Marketing, Public Affairs and Sustainability, Old Mutuall) Zodwa Kumalo (Group Native/Branded Content Editor…

Identify your target audience and create a content marketing strategy. Host: Anelde Greeff (Co-founder & Chief Content Officer | 2Stories) Guests: Brendan Cooper (Content Director and Strategist | Cedar) Justine Drake (Content Director | John Brown Media) and Charne Munien (VMLY&R) In th…

How purpose can supercharge a brand's content marketing strategy. Host: Zodwa Kumalo (Arena) Guests: Noxolo Mafu (Creative Lead | BrandStudio 24.com) Pride Maunatlala (Founder | ar.che.ty.pal) In this episode of IAB South Africa's Decoding Digital Content Marketing mini-series, Noxolo Mafu Creat…

Demonstrating and proving impact of content marketing down the funnel. Host: Clare Trafankowska (MD/iProspect) Guests: Megan Singh (Business Intelligence/New Media) Marnus Nieuwoudt (Content/Machine) In this episode of the IAB South Africa's Decoding Digital Content Marketing podcast mini-series…

Host: Sarah Browning-de Villiers (Chief Content Officer at Machine_) Guests: Matt Potter (John Brown Media Group | Chief Content Officer) Lebo Lekoma (Sea Monster | Head Client Service) For the 6th and final episode of the IAB South Africa Decoding Digital Content Marketing mini-series, we look …