ÜBER DIESEN PODCAST 🔗
Brand New Rules is the podcast for marketers, founders, and business leaders who are done playing it safe. Hosted by the Jasmine, Ariana and Christina from Groundfire, each episode breaks down the unwritten rules of branding, culture, and identity — and rewrites them. From AI-driven strategy to cultural accountability to the death of ad fatigue, we dig into what it actually takes to build brands people believe in. We dissect real campaigns, challenge industry norms, and bring on guests from the worlds of brand strategy, communications, and culture to talk about what's working, what's failing, and what comes next. Featuring our signature "Rebrand This" segment — where we take real brand missteps and rebuild them from the inside out. No fluff. No corporate speak. Just real conversations about the shift happening right now. New episodes drop bimonthly.
Aktualisierungshäufigkeit:
biweekly
Durchschnittliche Audiolänge:
28 minutes
Gastinterviews
Englisch
Vereinigte Staaten
8 Folgen
seit 1. April 2026
episodic
NEUESTE FOLGEN 🔗
Season 1 finale. Eight episodes. One argument: you have to know
who you are before you build outward.
In this episode we turn the lens on you. We break down the real
signs you have a branding problem — including why most brands don't
find out until it's already costing them — and walk through t…
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FRÜHERE EPISODEN 🔗
Can you tell when a brand stopped being run by the people who built it?
In this episode, we open by reading a real brand statement out loud.
Nobody believed it. Turns out, both founders had stepped down within
a year of each other — and within two years, the mission was sold,
the name was gone, …
"For the culture" has been borrowed, repackaged, and run into the ground by brands that never earned it. In this episode, Christina, Jasmine, and Ariana break down where the phrase actually came from, why proximity isn't the same as belonging, and what it really takes for a brand to show up in a co…
The conversation explores the analog trend and its impact on brands and consumers. It delves into the class dimension of the trend, the role of friction in branding, and the practical considerations for brands in responding to the trend. The key takeaways include the significance of the analog tren…
Most companies fall into the trap of chasing trends, believing they must appeal to the next generation to survive. But true success lies in understanding who your brand is meant for and building a future around that clarity. This episode explores how brands like Abercrombie and Pinterest redefine r…
What happens when your growth outpaces your brand? Chaos. In this episode, we break down why branding and growth aren't separate strategies, the warning signs that your brand can't keep up, and how to fix it before things fall apart. The hosts get into brand-as-ecosystem thinking, alignment, and th…
The conversation delves into the distinction between brand crises and consequences, emphasizing the importance of accountability over image protection. It explores the role of crisis management in branding and the need for brands to focus on rebuilding trust rather than protecting perception.
We l…
In our debut episode, we introduce ourselves, share why we started Groundfire Agency, and retire the branding rules that should've been gone a long time ago.
What's one branding opinion you're tired of pretending to respect? That's where we start. Then we burn the old rules down and tell you what …
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‐ Albert "Llamacorn" Einstein
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