OM DENNE EPISODE
We recently collaborated with Shana Cosgrove, CEO at Nyla Technology Solutions. Here we discuss losing deals to cheaper competitors versus those with stronger branding.
Shana makes a clear point: competing on price is a race to the bottom. Strong branding signals value. It shows prospects who you are, how you work, and why they should trust you. Packaging, positioning, and attention to detail communicate far more than a price tag ever can.
That insight echoes a broader lesson I discuss in my bestselling book Wisdom From Wizards: growth happens when companies focus on connection and experience, not just selling. Whether through branding or events, people remember how your company makes them feel.
I dive deeper into this concept of authentic brand experiences on page 126 of my bestselling business book Wisdom From Wizards, which just completed 20 weeks on the Amazon bestseller list. Check it out at:
https://WisdomFromWizards.com/s
If you know someone who wants to write a bestselling business book (the gold standard of thought leadership!) with our done-for-you service (only pay per week that your book achieves Amazon bestseller status) message me!
Listen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.
#CEO #Leadership #BrandStrategy #B2BMarketing #ThoughtLeadership #Scaleups #WisdomFromWizards
