OM DENNE PODCAST 🔗
A collection of interviews with leaders who are passionate about something that is at risk of being overlooked. Sometimes it's a brand, a product or a service but it can also be an idea - something that is losing its relevancy for many.
And to re-establish relevance you need someone with vision and drive to explain why it matters.
These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.
Get in touch with Michael using the email podcast@whyitmatters.co.uk
Or follow him on Instagram @ _whyitmatters_
And to re-establish relevance you need someone with vision and drive to explain why it matters.
These conversations are hosted by Michael Gough. He's a consultant with over twenty-years experience in helping organisations develop clear, concise and compelling brand and marketing that delivers growth.
Get in touch with Michael using the email podcast@whyitmatters.co.uk
Or follow him on Instagram @ _whyitmatters_
Værter:
Opdateringsfrekvens:
every 49 days
Gennemsnitlig lydlængde:
38 minutes
Gæsteinterviews
Engelsk
USA
34 episoder
siden 10. maj 2021
episodic
SENESTE EPISODE 🔗
What happens when you stop racing through a script and start really listening? In this episode, I'm joined by Miranda Birch. Miranda spent nearly 25 years at the BBC as a producer, presenter and interviewer. Now she runs a consultancy called The Richer Conversations, helping founders and marketers …
SØG BLANDT TIDLIGERE EPISODER
Søg efter gamle afsnit af Why It Matters.
SIDSTE EPISODER 🔗
Storytelling gets treated like decoration. A flourish. Something you add once the "real work" is done. But the truth is sharper. Story is the spark that brings everything else to life. In this episode, I'm joined by Jon Burkhart. Texas-born. West London based. A career that runs from sports marketi…
Marketers are under pressure to prove their worth. Budgets shrink. Targets grow. So we chase clicks, conversions and short-term wins, and forget the thing that makes them possible: brand. Brand tracking shows what people really think and feel about your business. The truth outside your own echo cha…
According to research run by Garnter, over 70% of consumers say they buy more often when they're part of a community. The role of communities has never been stronger. James is cofounder of the CMO Circle and Called to Work, and he explains why communities aren't just audiences you broadcast to, but…
What if the key to long-term success isn't growth or efficiency, but balance? Not the Zen poster kind. The kind that helps leaders stay grounded in who they are while staying agile enough to respond to whatever the world throws at them. In this episode, I'm joined by Martin Clarkson, co-founder of …
The backbone of good marketing is the quality of the research. The best insight comes from hearing real audiences talk about their real experiences.Traditional research can cost thousands and still miss the people who don't get a seat at the table. Quantitative data tells you what's common. Social …
Every minute, over 500 hours of video are uploaded to YouTube, 350,000 tweets are sent, and 5 million posts go live on Facebook. Try to keep up and you'll be scrolling forever.
In this episode, I'm joined by Dan Preston from Neighbourhood to explore why likes, shares and comments — what we used to…
In this episode, I'm joined by writer Thomas Sharp.
His creative life is a blend of commercial commissions and self-initiated projects, each shaped by his deep fascination with language.
You might have seen his words without realising it. Love is Running Towards — his piece for the London F…
Poetry has lessons for every brand. The power of brevity. The art of wordplay. Thoughtful connections that spark emotion, linger in memory, and sometimes bring a smile–or a tear. Who better to explore why poetry matters than John Simmons, writer, poet and pioneer of verbal branding.
According to the FT Advisor, enthusiasm for sustainable investing has dropped sharply this year, with interest in ESG funds reportedly down by 83%. Many investors are pulling back, citing underwhelming returns and ongoing issues with greenwashing.
Meanwhile, the Financial Conduct Authority has…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Michael Gough, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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