OM DENNE PODCAST 🔗
I’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time.
In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marketers today: Trust.
Buyers have always been cynical, hard to reach and even harder to convince, and increasingly expect to be self-directed in their research. In other words, they only want to engage with you on their terms. As if that wasn't bad enough, media and content channels are fragmented whilst AI is opening the floodgates to a tidalwave of content of questionable quality and veracity. It all adds up to a crisis of trust in B2B.
In this podcast, I'll be interviewing innovative and inspirational marketers in the front line of addressing this challenge, providing deep insights into the context of this challenge, exploring new insights about its implications and looking at real world solutions and success stories.
I’ll be exploring this topic from every relevant angle and perspective, but I’m going to focus particularly on thought leadership, influencer marketing and advocacy as they have particular relevance to this challenge.
In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marketers today: Trust.
Buyers have always been cynical, hard to reach and even harder to convince, and increasingly expect to be self-directed in their research. In other words, they only want to engage with you on their terms. As if that wasn't bad enough, media and content channels are fragmented whilst AI is opening the floodgates to a tidalwave of content of questionable quality and veracity. It all adds up to a crisis of trust in B2B.
In this podcast, I'll be interviewing innovative and inspirational marketers in the front line of addressing this challenge, providing deep insights into the context of this challenge, exploring new insights about its implications and looking at real world solutions and success stories.
I’ll be exploring this topic from every relevant angle and perspective, but I’m going to focus particularly on thought leadership, influencer marketing and advocacy as they have particular relevance to this challenge.
Værter:
Opdateringsfrekvens:
weekly
Gennemsnitlig lydlængde:
37 minutes
Gæsteinterviews
Engelsk
USA
81 episoder
siden 27. februar 2025
episodic
SENESTE EPISODE 🔗
Four in five CEOs still see B2B marketing as a support function, not a growth driver. That's the headline finding from new Propolis research, and it's the starting point for this conversation between Richard O'Connor, CEO of B2B Marketing's Propolis platform, and host Joel Harrison.
Richard walks t…
SØG BLANDT TIDLIGERE EPISODER
Søg efter gamle afsnit af Trust & Influence in B2B.
SIDSTE EPISODER 🔗
Here's an uncomfortable idea for any B2B business competing for a high-value deal: your biggest competitor may not be a better business. It may simply be one that's easier to believe.
That's the starting point for the second year of the Trust Advantage research from Emmett & Churchman, which su…
Why AI makes human experiences more valuable, not less, with Claire Ellis of JPC
ABM was supposed to be about relationships. As AI makes targeting and personalisation cheap and abundant, the thing ABM was meant to build in the first place, trust with the people who actually decide, has become the r…
Everyone's talking about buyer group marketing. Far fewer are doing it well, and most organisations have no reliable way of knowing how mature their approach really is. For this sponsored episode, Joel Harrison is joined by Greg Salmon, CEO of Pretzl, and Jeff Lowe, Pretzl's go-to-market advisor an…
Nostalgia sells everything from trainers to TV reboots, yet it barely registers in B2B marketing. To find out why, Joel Harrison went through three years of B2B Marketing Awards entries in search of the exceptions, and invited Guy O'Brien, co-founder of B2B influencer marketing agency Custom Influe…
The winning vendor is usually already on the buyer's shortlist before a single sales conversation happens, and increasingly, it isn't a salesperson or a website that put them there. It's a large language model, quietly checking what real people are already saying about you.
John Rockhold, VP of Mar…
Every B2B vendor now has an AI story. Michelle Huff, Chief Marketing Officer at Alteryx, argues that's exactly the problem: when everyone makes the same promise, positioning around AI stops being a differentiator and becomes table stakes. Michelle brings more than 25 years leading marketing and go-…
Iron Mountain is nearly 75 years old, built on physical records storage, and structured as a real estate investment trust — known for most of its history for warehouses and shredding trucks, not brand campaigns. Then Karen Feldman arrived as the company's first-ever Chief Marketing Officer.
Karen j…
NPS has survived more obituaries than almost any other metric in B2B marketing — and it's still standing. Bain & Co.'s newest research doesn't try to kill it off again; it argues the real predictor of B2B growth is something else entirely: whether a vendor makes a buyer's 'day one' shortlist, t…
Most B2B marketing leaders aren't short on expertise — they're short on the confidence and the practised skill to be visible with it, whether that's in the room with their own board or out in public. Archana Dhankar, VP Marketing EMEA at Proofpoint, TEDx speaker and LinkedIn Top Voice, joins Joel H…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Joel Harrison, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
PODCAST SØGEMOTOR
Du kan bruge vores hjemmeside til at søge efter3,829,336podcasts og196,563,751episoder efter personer, steder eller emner.
En investering i viden giver det bedste afkast, så jeg lytter til podcasts.
‐ Benjamin "Llamacorn" Franklin
SØG BLANDT TIDLIGERE EPISODER
Søg efter gamle afsnit af Trust & Influence in B2B.
GØR KRAV PÅ DENNE PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post rubrikannoncer for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
podcasterinterview...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
vores officielle X-konto (tidligere Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
REDIG
Tak fordi du hjælper med at holde podcast-databasen opdateret.
