The Sausage Factory
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The Sausage Factory

OM DENNE PODCAST 🔗

In The Sausage Factory, hosts Mark and Matt dive into the chaotic world of content marketing, where everyone is pushing the "make more content" button. Join them as they look at what works and what doesn't in a $500 billion industry.
Sponsored by https://www.rockee.io - the content feedback platform
Marketing
Forretning
Værter:
Opdateringsfrekvens:
monthly
Gennemsnitlig lydlængde:
38 minutes
Gæsteinterviews
Har sponsorer
Engelsk
USA
8 episoder
siden 27. april 2023
episodic
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SENESTE EPISODE 🔗

Perception vs. Practice: The Real Picture of Customer Centricity in B2B Marketing with Stuart Harrison from MOI Global

Perception vs. Practice: The Real Picture of Customer Centricity in B2B Marketing with Stuart Harrison from MOI Global

Every B2B marketer says they are customer centric.  It's in every mission statement, strategy deck, LinkedIn post and internal discussion we have - so it must be true? Well, the data says differently.  We had the opportunity to get a sneak preview of some incredible research by Stuart Harrison and …
00:38:12
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SIDSTE EPISODER

AI Content - The Copywriters View with Glenn Sturgess

AI Content - The Copywriters View with Glenn Sturgess

· udskrift
We sat down with Glenn Sturgess, Director of copy at Write this Way. We talk all about the changes in the content and copy space over the last few years, how robots are going to affect people's approach to marketing and much much more!  And crucially we discuss why toad in the hole is a top tier sa…
00:40:06
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Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix

Aligning Sales and Marketing on Content with Catarina Hoch, VP Marketing at Operatix

This week, we sat down with Catarina Hoch, the VP of Global Marketing at Operatix. We dive into the complicated relationship between the sales and marketing team and how content needs to align across the two. Catarina also explains why content is becoming more and more important and why you first n…
00:31:17
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Mastering Product Idea Validation and Building A Fanbase with Sam Dickie

Mastering Product Idea Validation and Building A Fanbase with Sam Dickie

· udskrift
Welcome back to The Sausage Factory! In this week's episode we have a great chat with Sam Dickie, a Senior Product Manager at Skyscanner. We discuss how to validate your ideas, why you should build quickly and why Sam could have black pudding with anything… Sam also takes us through his favourite …
00:48:15
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Write what you want to read - building a content community with Deborah Carver from Content Technologist

Write what you want to read - building a content community with Deborah Carver from Content Technologist

This week, we chatted to Deborah Carver, the CEO and founder of The Content Technologist newsletter. A newsletter we’ve been big fans of since the get go. Deborah shares her journey in publishing, what drove her to creating the Content Technologist and why it’s important to write what you want to r…
00:40:48
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Building a Global Content team: Creating a framework for success with James Ainsworth from iManage

Building a Global Content team: Creating a framework for success with James Ainsworth from iManage

· udskrift
In this week's episode we talk to James Ainsworth, Global Head of Content at iManage. James is also the co-founder of Rules of Engagement, one of Bristol’s longest running content and social networking events. James talks us through framing content for audiences, the value of feedback and incorpora…
00:35:10
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Is AI making boring content? We talk with Jess Crandon from Salesforce to find out..

Is AI making boring content? We talk with Jess Crandon from Salesforce to find out..

· udskrift
In this week's episode we talk to Jess Crandon, Senior Copywriter and Content Marketer extraordinaire from Salesforce. We’ll be talking to her about her journey in content, how we might be on the precipice of terrible content with the influx of AI in our search results and finding out how she uses …
00:36:30
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Welcome to The Sausage Factory!

Welcome to The Sausage Factory!

· udskrift
Hello and welcome to The Sausage Factory! A side eye view on the world of content marketing. In our first episode we introduce the guys behind the mics, Matt & Mark. We lay out the plan for the podcast series, our view on the current state of content marketing, what we want to achieve and for s…
00:31:30
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Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Matt Laybourn, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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