The Concurate Podcast

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Påstand

Buyers today do not walk into a sales call blind. They ask ChatGPT, Perplexity, and Google's AI Overviews first, compare options, form an opinion, and only then book the meeting. That is not a threat to marketing; that’s an opportunity.

AI search gives B2B SaaS brands a shot at something better than more leads. It gives them a shot at the right leads, the ones with shorter sales cycles, lower churn, and partnerships that work for both sides. The buyer who found you through real research, not a display ad, is closer to buying from you.

This podcast exists to help B2B SaaS brands show up in that research and attract their perfect match, the customers worth keeping.

It also raises a question every marketer is sitting with: Does the old marketing playbook still work, or does AI search rewrite it? To bring you answers to the questions like this, we bring together authors of best-selling books on marketing, B2B SaaS founders & CMOs, our internal team, and search experts to discuss the shift from SEO to GEO.

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