The Brief
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The Brief

OM DENNE PODCAST 🔗

Join the McCann creative community as we analyse and address the opportunities, challenges, and changes faced by marketers, and share stories and lessons from some of the biggest advertising and marketing campaigns.
Forretning
Marketing
Værter:
Opdateringsfrekvens:
every 52 days
Gennemsnitlig lydlængde:
36 minutes
Gæsteinterviews
Engelsk
USA
27 episoder
siden 6. april 2023
episodic
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I DENNE PODCAST 🔗

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SENESTE EPISODE 🔗

The Brief Ep26: Seven years of Admouth: how emotion became Admiral's competitive advantage

The Brief Ep26: Seven years of Admouth: how emotion became Admiral's competitive advantage

For many insurance brands, marketing follows a familiar forumal: price, product features and category conventions. Admiral chose a different route, putting people at the heart of its brand with a distinctive and effective brand world that stands apart in the category. Together, Admiral and McCann h…
00:39:12
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SIDSTE EPISODER

The Brief Ep25: Jammie Dodgers LIVE at MAD//North - Keeping a 70-year-old brand young at heart

The Brief Ep25: Jammie Dodgers LIVE at MAD//North - Keeping a 70-year-old brand young at heart

How do you keep a 70-year-old brand feeling fresh, relevant, and full of energy?  In this special live episode of The Brief, recorded at MAD//North, we share the story behind Jammie Dodgers and how embracing mischief as a cultural truth helped unlock new growth for the brand.  Featuring McCANN’s Im…
00:18:10
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The Brief Ep 24: Beyond the buzz - how DioniLife is redefining the 'no & low' space

The Brief Ep 24: Beyond the buzz - how DioniLife is redefining the 'no & low' space

The non-alcoholic beverage sector isn’t just about ‘not drinking’ anymore - it’s about more and better choices, superior flavours, and a fundamental shift in social culture. In this episode of The Brief, host Jo Jacques, Managing Director, Advertising, at McCann, is joined by Nik Keane, Founder and…
00:52:10
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The Brief Ep 23: The Brief Unwrapped – A Year in Review

The Brief Ep 23: The Brief Unwrapped – A Year in Review

In this special wrap-up episode, host Ellis Bird takes us on a journey through the highlights of 2025. From exploring the power of consistency with System1 to diving into the $9.7 trillion escape economy, redefining the cider category, and learning how play drives results, this year has been packed…
00:15:48
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The Brief Ep 22: The power of play – achieving creative effectiveness

The Brief Ep 22: The power of play – achieving creative effectiveness

What if the key to unlocking brand growth was simply… having more fun? In this episode of The Brief, we share a live recording from our recent Effectiveness Well Told event, an incredible gathering of brilliant minds from System1, Effie UK, TikTok, Trainline, and Fox's.    We hear from our very own…
00:25:17
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The Brief Ep 21: Flavour raver – how Crumpton Oaks is remixing the cider category

The Brief Ep 21: Flavour raver – how Crumpton Oaks is remixing the cider category

Forget rolling hills and apple-picking clichés, Crumpton Oaks is redefining the cider game! From the bold 2022 Straight Outta Crumpton campaign, a clever twist on N.W.A.'s iconic track, to the vibrant Happy Applecore campaign featuring an original track by DJ Hixxy, Crumpton Oaks puts nostalgia and…
00:53:32
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The Brief Ep 20: Fight the FOMU – tapping into the emotion behind B2B relationships

The Brief Ep 20: Fight the FOMU – tapping into the emotion behind B2B relationships

We’ve all felt FOMU (the Fear of Messing Up) – but the emotions that drive B2B purchases are often overlooked and misunderstood. The result? $80billion of B2B deals in legal arbitration and missed opportunities. In this episode, we’re joined by Asli Yilmaz, Managing Counsel, at the International C…
00:51:11
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The Brief Ep 19: Coral Care – the story behind the world’s first reef nourishing sunscreen

The Brief Ep 19: Coral Care – the story behind the world’s first reef nourishing sunscreen

An estimated 14,000 tons of sunscreen end up in the world’s oceans every year, and as many as 80% of ordinary sunscreens contain chemicals that contribute to coral bleaching and dying reefs. But what if there was a sunscreen and a certification that would help coral instead of harming it? In this e…
00:37:17
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The Brief Ep 18: Escape mode – tapping into the $9.7 trillion escape economy

The Brief Ep 18: Escape mode – tapping into the $9.7 trillion escape economy

Whether it’s small moments throughout the day, or a big adventure, the need for escape is a fundamental human behaviour which has resulted in a $9.7 trillion economy. One that brands, both in traditional ‘escape’ industries such as travel and gaming and non-tradition industries like banking, can ta…
00:43:44
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The Brief Ep 17: Compound creativity – the power of consistency with System1

The Brief Ep 17: Compound creativity – the power of consistency with System1

As the saying goes, ‘the only constant in life is change’, but research from System1 and the IPA shows that consistency is key when it comes to effective advertising. As we enter a new age of effectiveness, it’s never been more important to understand the impact and benefits of compound creativity,…
01:01:08
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Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra McCann, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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