Simplicity Talks

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We look at a world that can sound really rather dry but is filled with opportunity and impact - the world of brand architecture. From figuring out where a new acquisition sits in your business, to making sure a new business unit is not cannibalising another, to killing off a brand entirely, brand a…

Our latest episode has been a long time coming but we are thrilled to be back on track. In our latest episode of Simplicity Talks, we chat with Mike Scott, head of creative for Siegel+Gale in Europe, and Will Bosanko, our brand associate, on the challenges and opportunities in education in the…

Nearly 16,000 participants, 9 countries, 800 brands - this is the Siegel+Gale World's Simplest Brands - a deep dive into the brands that are delivering simpler experiences for consumers which is driving loyalty and a premium for their products and services. Rob Costelloe and Mitchell Kirkham-C…

New logos, new identities, new mistakes? We've just had the seasonal circus of fashion weeks in New York, London, Milan and Paris. The world of fashion and retail seems to be in a constant state of flux as brands and retailers try to figure out who they are, what they stand for, who their customers…

What's in a name? More than you might think in fact. In this week's Simplicity Talks we are crossing continents, languages and emotions to discover the opportunities and pitfalls for brands when it comes to naming their business, services or products in the world's most important markets - China a…

We delve into an apparent ‘crisis of trust’ facing some of the biggest industries and names out there. From the big four to big pharma, we are looking at how players are battling against a loss of trust, how trust relates to brand equity, the role of company leaders to build trust with customers an…

In our inaugural episode, Robert Costelloe and Mitchell Kirkham-Cooper speak with John Matthews, Siegel+Gale’s Strategy Director for Europe, and Camilla Butcher, a strategist in our London office. This week we discuss casual dining and those UK companies currently stuck in the meaningless middle-g…