OM DENNE PODCAST 🔗
"What's the ROI?" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't exist in 2027.
Værter:
Opdateringsfrekvens:
every 9 days
Gennemsnitlig lydlængde:
33 minutes
Gæsteinterviews
Engelsk
USA
24 episoder
siden 9. februar 2026
episodic
I DENNE PODCAST 🔗
SENESTE EPISODE 🔗
AI Made Content Cheap. It Made Trust Expensive.
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Every B2B company now has the ability to publish more than it ever has, and buyers are reading less of it than they ever have. LinkedIn shipped a button that lets people flag posts as AI slop, which tells you where the feed ended up. The companies s…
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SIDSTE EPISODER 🔗
The Best Influencers Aren't Influencers. B2B teams will happily pour money into paid social for a year before asking it to prove itself. Give a creator program three months and one post, and the same team wants pipeline by Friday. That double standard is quietly killing a channel before most compan…
Most B2B teams have already run their influencer test. Four or five creators sitting dead center in the category, twenty or thirty thousand dollars, a handful of posts, and a quiet decision that the channel doesn't work. The test was never big enough to prove anything either way.
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David Walsh, fou…
Most B2B companies are running inbound and outbound because they're comfortable, measurable, and feel like a spreadsheet they already know. That's exactly why the motion that creates the biggest deal sizes and longest customer relationships stays chronically underinvested.
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David Walsh, founder of…
Most B2B brands treat social as a channel they own. Then something happens that makes them realize they don't own it at all. What they actually own is trust, and trust lives with people, not pages.
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David Walsh, founder of Limelight, sits down with Katie Parkes, Director of Social, Community &…
Every marketing team is being told that if they haven't shipped an AI agent this quarter, they're behind. The irony is that the companies winning in the AI era are the ones doing the unglamorous work: clear positioning, real brand investment, messaging that actually says something. The tools change…
Everyone can make content now, so everyone does. The result is a feed full of posts that read like they came out of the same prompt: same hooks, same tidy takeaways, same manufactured vulnerability. The part nobody mentions is that LinkedIn has quietly started grading the person behind the post, no…
Most B2B influencer reports celebrate impressions and call it a campaign. The CFO signs off because the spend sits inside marketing. Nobody walks into the renewal confident about what the money actually bought.
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On this episode, David Walsh, founder of Limelight, talks with Will Beech and Chris Pe…
B2B creator marketing has a pricing problem nobody wants to admit. Brands don't know what to pay, creators don't know what to charge, and the gap between expectations is wide enough that deals collapse before they start. Meanwhile, creators are leaving money on the table every time a brand DM slide…
Most founder advice treats output as a function of effort. Work more hours, run more plays, push through the resistance. The premise of this episode is that effort is the wrong unit of measurement, and the bottleneck most operators are missing has nothing to do with productivity systems or willpowe…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra David Walsh, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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