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GTM Vault

OM DENNE PODCAST 🔗

Revenue architecture for AI-native GTM. Founders, CROs, and revenue leaders on how they built systems that compound: positioning, pricing, motion design, RevOps, and AI-native workflows. Hosted by Rick Koleta. Read by 27,000+ operators inside OpenAI, Anthropic, Meta, and Google.

Iværksætteri
Forretning
Værter:
Opdateringsfrekvens:
every 12 days
Gennemsnitlig lydlængde:
30 minutes
Gæsteinterviews
Videopodcast
Engelsk
USA
57 episoder
siden 17. juni 2024
episodic
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I DENNE PODCAST 🔗

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SENESTE EPISODE 🔗

Running Meta Ads With Claude Code: Building a Custom Ad Manager | Riley Timmins, Kintsugi

Running Meta Ads With Claude Code: Building a Custom Ad Manager | Riley Timmins, Kintsugi

· udskrift
Riley Timmins runs growth at Kintsugi, and he rebuilt the function around one number: what it costs to find out whether a campaign works. He takes a California use tax campaign from a blank brief through account list, angle, creative, launch and attribution in one sitting, with no engineer in the p…
00:27:00
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SIDSTE EPISODER

Stacked Signals Generate 19x the Pipeline | Christian Kletzl, UserGems

Stacked Signals Generate 19x the Pipeline | Christian Kletzl, UserGems

· udskrift
Every vendor in your inbox is selling a signal, and most teams pick the best one and wire it to a sequence. The data says that is the wrong question. Accounts carrying more than eight signals generate nineteen times the opportunities of accounts carrying one or two, while the best single signal in …
00:47:24
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We Left Billions on the Table by Staying in One Country | Barbaros Ozbugutu, iyzico, Donnerstag.ai

We Left Billions on the Table by Staying in One Country | Barbaros Ozbugutu, iyzico, Donnerstag.ai

· udskrift
Barbaros Ozbugutu co-founded iyzico, led the payments market in Turkey, and closed the exit on December 17, 2019. What it taught him is that one country put a discount on the valuation, a ceiling on the fundraising, and a limit nobody set on purpose. His second company, Donnerstag.ai, was global fr…
00:51:52
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Running 100 Agents Inside One CRM | Michael Bartimer, Clarify

Running 100 Agents Inside One CRM | Michael Bartimer, Clarify

· udskrift
Every GTM engineer runs the same quiet sprawl. An enrichment workflow here, a follow-up agent there, a Zapier chain nobody remembers building, each one solving a real problem and all of them together a second job. Michael Bartimer works inside a CRM workspace running more than a hundred agents and …
00:19:13
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You Have No Relationship With the AI | Ariel Hitron, Second Nature

You Have No Relationship With the AI | Ariel Hitron, Second Nature

· udskrift
Every vendor in revenue AI is pointed the same way. Automate the seller, draft the outbound, hand the follow-up to an agent. Ariel Hitron has been running the other way since 2019, building AI that plays the buyer so the seller gets better. His argument is that an enterprise signing off on fifty th…
00:44:07
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How to Get Warm Intros at Scale | Olivier Roth, The Swarm

How to Get Warm Intros at Scale | Olivier Roth, The Swarm

· udskrift
Most people know five to ten percent of their LinkedIn connections. The rest is an audience, not a network, and that binary connection with no context behind it is the single weakest edge a sales team can route a warm intro through. Olivier Roth co-founded The Swarm to pool the networks of a compan…
00:36:24
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B2B Contact Data for AI SDR Agents | Yoni Tserruya, Lusha

B2B Contact Data for AI SDR Agents | Yoni Tserruya, Lusha

· udskrift
A third of a static list is wrong by the time the last rep touches it. That was survivable when humans worked lists over weeks, because a rep sees the bounce and flags it. Yoni Tserruya bootstrapped Lusha into one of the largest B2B contact data platforms in the market, and a few months ago he watc…
00:28:38
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AI Agents Are Clicking Your Ads | Hao Sheng, Expertise

AI Agents Are Clicking Your Ads | Hao Sheng, Expertise

· udskrift
Ad click-through is rising while on-site conversion falls, and Hao Sheng watches both sides of that scissor across roughly 80 million clicks a month. His diagnosis: part of the traffic you pay for is AI agents clicking your ads, and an agent never fills out a form. In GTM 49, the co-founder and CEO…
00:45:29
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Your Website Was Built for Reading, Not Buying | Hao Sheng (expertise.ai) | GTM 49

Your Website Was Built for Reading, Not Buying | Hao Sheng (expertise.ai) | GTM 49

· udskrift
Ad click-through rates are going up and on-site conversion is going down. Hao Sheng watches both sides of that scissor across roughly 80 million clicks a month, and his diagnosis is uncomfortable: part of the traffic you are paying for is agents clicking your ads, and an agent never fills out a for…
00:45:33
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Revenue AI Beyond Call Transcripts | Gorish Aggarwal, Sybill

Revenue AI Beyond Call Transcripts | Gorish Aggarwal, Sybill

· udskrift
In 2023 the industry standard for revenue AI was to pass an entire call transcript into a language model and hope. Gorish Aggarwal tried it, watched it fail at producing basic next steps, and stopped treating the transcript as the product. Sybill spent the next eighteen months building an org-level…
00:28:34
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Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Rick Koleta, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
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