Elevator Talks

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Shaun Eng has helped more than 50 online brand owners reach $100K days. He works with founders on their ads and teams. In this episode, he joins Monish Sabnani in Hong Kong to unpack the decisions behind that growth.What do you change when making more ads stops working? How do you turn a failed tes…

Kiki Couchman left private equity to build Sourmilk - a gut-health yogurt brand that sold 8,000 yogurts hand-to-hand before landing on a single retail shelf.We break down how Sourmilk built demand before distribution, used building in public as a growth channel, turned customers into leverage with …

Lukas is the co-founder of Trybe, the platform powering the creator sales forces behind the fastest-scaling DTC brands right now. He's uploading over 5,500 ads a month and turning everyday creators into a sales force that outsells traditional UGC, influencers, and agencies combined.In this epi…

Moiz Ali built Native and sold it to P&G for $100M in just two and a half years.Today, he spends his time investing in, advising, and studying e-commerce businesses, giving him a unique view into what separates long lasting brands from businesses that are simply growing fast.In this conversatio…

Sabrina is the co-founder of 4AM, the skincare brand that built an entire routine into a single wipe. She built it while still in medical school - performing surgeries by day and posting on TikTok at night - and grew it all with a 2-3 person team into Target nationwide.In this episode she breaks do…

Austin Harrison is the CEO of Northbeam, the marketing analytics platform that measures over $31 billion in ad spend across the top DTC brands in the world. He doesn't see what works for one brand. He sees what works across the entire industry.In this episode he breaks down:- What the brands t…

Most founders burn out chasing more. Alex Ikonn did the opposite.He built Luxy Hair into one of the first ecommerce brands built almost entirely on YouTube: 500M+ views, 3M subscribers, millions in annual cash flow, two employees.Then he sold it, because the success left him empty. He went on to bu…

Alvaro Gellings co-founded Day One with Arda Saatci, Germany's largest creator, 2.5 years ago. They launched with the Cyborg Season campaign: Arda ran 3,000 km from Berlin to New York, generated over 1 billion organic views, and hit seven-figure revenue on launch day. No paid media at launch. …

Ryan Babenzien sold Greats, the first D2C footwear brand, to Steve Madden. Then he built Jolie into the #1 filtering shower brand in the world. $50M in revenue, profitable for 15 of 17 quarters, with Meta at just 25% of the total marketing budget. This is the full anti-paid playbook.Everything from…