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OM DENNE PODCAST 🔗
Welcome to Couch Confidential by Martech Therapy, where we unravel the mysteries of marketing technology one session at a time. Join us on the couch as we dive deep into the intricacies of Martech, from common challenges to breakthrough solutions. Whether you’re a seasoned expert or just stepping into the Martech realm, we’ve got the insights you need to thrive.
Værter:
Opdateringsfrekvens:
weekly
Gennemsnitlig lydlængde:
47 minutes
Gæsteinterviews
Engelsk
USA
15 episoder
siden 23. november 2024
episodic
SENESTE EPISODE 🔗
Had a great chat with Vaibhav Antil, co-founder of Privado.ai, about the evolving role of privacy in digital marketing—and why it’s no longer just a checkbox. We explored how Privado is helping brands operationalize privacy at the code level, detect silent compliance failures, and shift from reacti…
SØG BLANDT TIDLIGERE EPISODER
Søg efter gamle afsnit af Couch Confidentials by Martech Therapy.
SIDSTE EPISODER 🔗
In this episode of Couch Confidentials, I sat down with Duarte Garrido and Antonio Alegria from Dojo AI to talk about one of the biggest problems in marketing today—too many tools, not enough results. With over 15,000 marketing technology solutions on the market, are we actually making things bette…
In this episode of Couch Confidentials, I sit down with Tommy Sowerby to challenge everything we think we know about anonymous users in marketing. With 85-95% of website visitors remaining unidentified, are we missing massive opportunities by focusing too much on known users?
Tommy, a SaaS marketi…
In this episode of Couch Confidentials, I sit down with Odd Morten Sørensen, Marketing Operations Consultant at PlayMOps, to talk about the real challenges of Martech implementation. But before we even got into that, we had an unexpected personal connection—turns out we had a mutual friend in the N…
Had an incredibly insightful conversation with Kazuki Ohta, the co-founder and CEO of Treasure Data, about the evolving CDP landscape, the ambitious Trade-up Program, and even some surprising macroeconomic insights into Japan’s workforce and AI.
Kazuki’s unique perspective on the real role of a CD…
In this conversation, Alistair Croll and Sean Power discuss the challenges and changes in the publishing industry, particularly focusing on the disconnect between authors and their audiences. They explore the financial implications of traditional publishing models, the potential of direct sales, an…
Had the pleasure of sitting down with Mike Ferguson from Redpoint Global for a relaxed but insightful conversation on Couch Confidentials. We dove into the three R’s of customer experience—Recognition, Relevance, and Right Time—and how they shape the way brands interact with their customers in real…
In this conversation, Matthew Niederberger and Timo discuss the complexities of data analytics, emphasizing the importance of creating effective tracking plans and analytics setups. They explore the evolution of data collection strategies, the significance of aligning analytics with business goals,…
In this episode of Couch Confidentials, host Matthew Niederberger interviews Tejas Manohar, co-founder of Hightouch. They discuss the evolution of customer data platforms (CDPs) and the innovative AI Decisioning product. Tejas shares insights on the need for disruption in the CDP space, the dynamic…
In this engaging conversation, Keanu Taylor, the global head of research at The Martech Weekly, discusses his journey into the world of marketing technology, the evolving landscape of customer data platforms (CDPs), and the importance of establishing standards within the industry through the Market…
Ansvarsfraskrivelse: Podcasten og kunstværket, der er indlejret på denne side, er fra Matthew Niederberger, som tilhører dens ejer og ikke er tilknyttet eller godkendt af Listen Notes, Inc.
PODCAST SØGEMOTOR
Du kan bruge vores hjemmeside til at søge efter3,828,684podcasts og196,497,509episoder efter personer, steder eller emner.
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
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