ABOUT THIS PODCAST 🔗
Around the Workstand is our podcast where we discuss the work done here at Workstand. Workstand is the only all-in-one commerce solution built exclusively for local bike shops. Our technology powered the ecommerce revolution for the IBD channel and is trusted by one out of four shops. Every subscription includes an optional point of sale at no extra cost. Workstand helps local bicycle retailers leverage the power of our bicycle industry-leading data network to run a more efficient business and expand sales opportunities.
We offer the most complete catalog of product data, including images and descriptions, expanded sales potential, and improved efficiency for both retailers and suppliers. Included drop shipping and brand marketing partnerships to build powerful relationships.
To complement our software services, Workstand is also a complete digital marketing partner. We work with over 400 bike shops, including many of the nation’s largest, offering website maintenance, Google Ads, SEO, graphic design, custom websites, and more.
Contact us anytime for more information: podcast@workstand.com
Update frequency:
every 16 days
Average audio length:
18 minutes
Guest interviews
Has sponsors
English
United States
132 episodes
since July 16, 2021
episodic
LATEST EPISODE 🔗
Brian Rawlings, Workstand's Senior Business Development Executive, speaks with Jesse Hull of Bentonville Bicycle Company about the town and their stores. The business began as Spoke, a small shop built from shipping containers near Bentonville’s trails, and later grew to include two locations,…
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PREVIOUS EPISODES 🔗
While in Bentonville, AR, at the People for Bikes Shift '26 conference, Mark Still took the opportunity to visit with former co-worker at Workstand, Liam Donoghue, now the Senior Research Manager at People for Bikes, to discuss his work developing data tools for the bicycle industry. Liam says…
Steph Allen, National Sales Manager for Giant Bicycle, sat down with Brian Rawlings, Senior Business Development Executive at Workstand, to describe her entry into the cycling industry. A bike-shop job led to three years as a demo driver, where she enjoyed helping people—particularly women—discover…
We discuss marketing ideas for November, beginning with the end of daylight saving time on November 1. We recommend featuring bike lights and reflective gear, keeping the product range focused, training staff to explain light features and customer needs, and displaying helmet-mounted lights so cust…
In this episode, we talk about October marketing ideas for bike shops as we move from summer into fall. We focus on how stores can use the seasonal shift to promote new arrivals, support in-store sales, and keep the website aligned with what customers see in the shop.We start with fall apparel and …
Summer is closing up, kids are headed back to school, and September can be the gateway to the holiday season if you're prepared. Here are our tips for marketing your store in September. What did we miss? What works for you?
Back to School
Historically, K-12 schools start the day after Labor …
Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right?
“Above the fold” - what this means and why it’s important
…
In our Monthly Marketing Series, we'll be taking a look at the upcoming month and discussing tips and tactics to plan for holidays, seasonal trends, and a general marketing calendar to help bike shops stay ahead of the game and ready to capture sales. This month, we plan for August 2026.
End o…
Prices for products displayed on websites are a topic we frequently discuss both internally and with Workstand website users. Rather than a deep dive into advanced troubleshooting methods, today, we will point out the main sources of the prices displayed and the easy solutions to explore. Beyond th…
Mark Still and Alex Slocum, Workstand's Director of Product, discuss the current state of AI and its effect on consumer behavior, shopping, and the continued (growing even) advantage of local retail.
Most people hear or even say ‘AI’ daily - what is AI now and what is it not?
LLMs defined
LL…
Disclaimer: The podcast and artwork embedded on this page are from Workstand, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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