ABOUT THIS EPISODE
Bike shop owners and managers are often diligent about merchandising in their stores. The same type of attention can make a positive difference on bike shop websites. Let's talk about homepage merchandising! It's exciting, right?
- “Above the fold” - what this means and why it’s important
- Banners:
- Highlighting important topics (free shipping threshold, special events, special store hours, etc.)....Only text with links
- Header:
- These can be customized for a unique look
- Navigators:
- Focused
- Not too cluttered
- Sale navigator
- Resources - up-to-date resources - events page, for example.
- Services - Bike Repair, Fitting, Bike Rentals
- Homepage Hero/Highlight
- Hot topics with engaging graphics
- Rotators/Slideshows - just not too many
- Refreshed at least 1 per month
- For increased SEO, the graphic should have selectable, readable text, not just text baked into the image itself, as search engines can’t read that well
- Highlight focused brands with a logo carousel with links
- Highlight focused categories in blocks….These can be seasonal, meaning: lights, trainers, winter/summer apparel, cargo, etc.
- Staff Picks
- Social Media/Instagram feed
- Review feed
- Pop-Up forms ...asking for email to be added to email list, maybe in exchange for a discount.
- Clean footer with extra resources such as policy/return pages, career opportunities, etc.
- Consider a Premium Theme for a reasonable price, get a semi-custom designed homepage
- PRO TIP: It’s great to add custom images of your shop or staff to your site…but PLEASE be aware of the backgrounds …is the background messy?
Be sure to email your questions to podcast@workstand.com. We read all emails sent, and we look forward to hearing from you.
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Mark Still, Senior Business Development
David Martinez, Key Accounts Advisor
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@workstand.com.
