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ABOUT THIS PODCAST 🔗

Update frequency:
weekly
Average audio length:
15 minutes
English
United States
214 episodes
since July 23, 2021
episodic

LATEST EPISODE 🔗

What actually helps your website get mentioned in AI search? A survey of 1,400 SEOs offers a ranked answer. The list is worth reading as a whole, and the practical takeaway is that strong SEO and specific, easy to extract content carry over to AI search more than the exact order does. Timestamps [0…

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PREVIOUS EPISODES

How do you create a new habit when it's something you don't want to do? Common advice is to break the work into smaller sessions, but for a task you are avoiding, even those sessions are too big to start. Here are three tricks that help me, when I'm in that situation: Start ridiculo…
The Goal: Leave this episode with less stress about blogging. It's hard to blog consistently when it feels like every post needs to be perfect. The obstacle is rarely the writing itself, since most of the overwhelm comes from expectations we place on ourselves. In this episode, I talk about: …
How do you know if your website is showing up in AI search results? Google Search Console finally answers this, but only after a much bigger problem gets in the way of most website owners even looking. Check the Generative AI tab in Search Console and you'll know exactly which of your existing…
Does Google prevent blogs from being seen if AI helped write them? Most of what already ranks on Google today is partly AI generated, so AI use on its own isn't the issue. The bigger shift is that Google is getting stricter about what even enters its index, not just what ranks well, and that f…
How do you find a blogger who won't accidentally tank your SEO? Hiring a blogger might not directly involve SEO, but the wrong hire can quietly undo months of progress. Hiring the right blogger comes down to three checks: originality, topic strategy, and how they use AI, each one protecting th…
Technically, blog categories and tags can help your SEO, but most people are using them in a way that actively hurts it. The question to ask is: Do your blog categories actually help people find what they're looking for, or are they just clutter? Why keyword-stuffed categories and tags get fl…
How do you know if the SEO advice you're getting is any good? The answer isn't about finding the right buzzword, it's about recognizing when someone is selling you a myth. Terms like AEO and GEO get pitched as replacements for SEO, but Google itself has flagged this exact claim as a …
Why do the same competitors always outrank you on Google? The answer usually comes down to links, but figuring out where those links come from takes real digging. Most SEO advice stops at optimizing your own site, but the bigger gap is usually how other websites link to your competitors and not you…
Wondering if Yelp reviews still matter when people search with AI? The answer is "probably yes". It depends on a partnership most small business owners haven't heard about yet. OpenAI just struck a deal with Yelp, meaning ChatGPT will start pulling local business recommendations dire…
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