ABOUT THIS PODCAST 🔗
You’ve done the trainings, joined the masterminds, and taken all the coaching advice… but your marketing still feels like a bunch of disconnected tasks that only sometimes work.
Welcome to Think Like a CMO, the podcast that helps small business owners stop doing random acts of marketing and start thinking like the Chief Marketing Officer their business actually needs.
Hosted by marketing strategist and consultant Sarah Gemmell, this show is all about stepping into your role as the CMO, so you can see your marketing from a higher level, connect the dots across your channels, and build a cleaner, more profitable marketing ecosystem.
You’ll learn how to tighten your strategy, clarify your messaging, map smarter funnels, and show up with more confidence without turning marketing into a full-time job. Because you are the CMO for your business right now and it’s time to start leading like one.
Hosts:
Update frequency:
every 12 days
Average audio length:
19 minutes
English
United States
13 episodes
since March 29, 2026
episodic
LATEST EPISODE 🔗
Your content is getting likes, comments, and shares… so why is your sales pipeline still stressed? I’m unpacking a pattern I see constantly in marketing strategy work with service providers: the fangirl problem. It’s the moment when people know you, like you, and even hype you up, but that attentio…
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Search past episodes of Think Like a CMO with Sarah Gemmell.
PREVIOUS EPISODES 🔗
If your business is getting leads but they feel wrong, low-budget, or not ready to commit, that’s not “just how it is.” We’re digging into the real reason it keeps happening: your marketing messages may be training prospects to approach you like you’re a quick fix or a bargain option, even when you…
If you’ve been showing up consistently and your results still feel unpredictable, it’s not because you’re lazy or behind. The market changed, and “visibility fixes everything” stopped being true. Buyers are more informed, more skeptical, and more cautious with their money, especially after years of…
We break down why your marketing feels scattered even when you’re showing up consistently, and we draw a hard line between strategy and tactics. We share a simple framework to evaluate every marketing move so you can stop guessing and start creating predictable lead flow.
• defining marketing stra…
We break down the four-part marketing system we use to build predictable lead flow without chasing trends or busy work. We explain how to spot the real bottleneck in your pipeline so you stop making emotional changes and start making data-based decisions. • why a signature process makes marketing t…
I’m pushing back hard on that instinct, because when cash flow is tight, your priority isn’t prettier marketing. Your priority is leads, sales conversations, and a clear conversion plan you can run right now.I walk you through what to pause first (hiring, heavy tech, endless automations, and buildi…
We stop treating marketing like a grab bag of ideas and start running it like a system that creates predictable leads. I walk through how to think like the CMO of your business so your content, messaging, funnel, and metrics all work together. • spotting random acts of marketing and why they create…
You’re posting, educating, and showing up consistently and somehow your revenue still feels like a coin flip. Meanwhile, the same names keep popping up in your Instagram Story views and the same people keep opening your emails. Those lurkers are not “cold” and they are not proof your marketing is b…
I know for a fact you have dream clients watching your stories, opening your emails, seeing your content, but they are not buying (or worse they are investing in your competitor... yiiikes), but luckily you have me and I got your back! This episode breaks down exactly what I have learned and what I…
Your marketing is no good if they don't remember you! Your marketing needs to position you as the go to expert in your field and get them to remember you when the time comes for them to swipe that pretty little credit card! This is relevant for clients, customers, and referral partners!
Than…
Disclaimer: The podcast and artwork embedded on this page are from Sarah Gemmell, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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