Ecommerce Experimenters

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Joel Klettke is a conversion copywriter and the founder of Case Study Buddy. He recently wrote on LinkedIn that it was a "wonky" year in business, asking for help from his network. We talk about what triggered that post, the reality on the ground, the response from his network - and the v…

I desperately want to read Bert Bassett's book. Alas, he hasn't published one (yet?) so I downloaded as much information from his brain as was possible in this 30-minute episode.While working at eBay, Bert built a successful side hustle selling cat toys online. 15 years later, that gig is…

As CRO Manager at Verifone, Gabriela and her team specialise in optimising checkout flows. They do this for e-commerce merchants who use Verifone's Hosted Checkout product. Those insights are then used internally by the Product team to constantly improve and innovate the product itself. In thi…

A former athlete, Chad Price made a (very) successful business out of his passion for sport. In an inspiring story, he shares how he aligned the team around his personal vision and drive, and how they relied on community and content to grow and scale.  

Oliver Spark grew The White Company from £6m to £50m in six years. It all started with building a growth model - the "magic spreadsheet" - which he now uses to help other entrepreneurs grow their businesses. More recently, Oliver founded Sweet Analytics, a platform inspired by that same m…