ABOUT THIS EPISODE

Oliver Spark grew The White Company from £6m to £50m in six years. It all started with building a growth model - the "magic spreadsheet" - which he now uses to help other entrepreneurs grow their businesses.

More recently, Oliver founded Sweet Analytics, a platform inspired by that same magic spreadsheet. He explains why retention is not the growth lever you may think it is, the metrics that really matter in e-commerce and how it all comes together in a growth model.

Marketing

Entrepreneurship

Business

English

United Kingdom

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IN THIS EPISODE

oliver spark

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SHOW NOTES 🔗

00:00:35Figuring out the growth levers

00:01:13Building the growth model

00:03:13Important growth metrics

00:07:20Why Acquisition is more important than Retention

00:09:49Sleepless nights behind the success

00:12:31Have a credible growth story

00:17:20The multiplier effect of brand

00:21:16Sweet Analytics

00:23:34The LTV - CAC gap

00:26:23Advice for an economic downturn

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