Founded in Transcreation 💫

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S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision

23 নভেম্বর, 2021

What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localization—Creative Revision with Monolingual #Copywriting, a language solution somewhere between #transcreation and copywriting that helps increase us…

00:18:53

S2 E3 | The Challenges of Transcreation + LinkedIn Video Tips for Freelancers, ft. Sylwia Biczyk

18 নভেম্বর, 2021

In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss: 💡 How she chose her areas of specialization as a freelance translator 💡 What it's like for her to consistently create content on LinkedIn 💡 Video-based content creation tips you can borr…

00:31:54

S2 E2 | Seth Godin's “This Is Marketing”: A Discussion with Nathan Bennett

25 মে, 2021

“If you’re not making a change, you are not doing marketing. You’re just wasting time and money.” • “Marketing is something we do FOR people. The purpose of marketing isn’t to sell your stuff. It’s to help your people get where they want to go.” One of Seth Godin's major works, This Is Marketing is…

01:05:09

S2 E1 | Marketing in 2021 and beyond: An interview with Adrian Cohn, Head of Marketing at Smartling

6 ফেব্রুয়ারি, 2021

🔥 This episode includes a surprise giveaway, DON'T miss it!😉 Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategy😍 On EPISODE 1 of SEASON 2, you'll discover👇 ✅ What is marketing and how it…

00:35:38

S1 E5 |🎵Song Transcreation: Connecting the Dots

31 জানুয়ারি, 2021

ON EPISODE 5 of Founded in Transcreation, you'll learn👇 🎵The story behind my song translation—or, rather, song transcreation—hobby. 🎵How, as Steve Jobs would put it, 'You can only connect the dots looking backwards.' 🎵Ideas on how your hobby may turn into your next project, opportunity or niche …

00:27:36

S1 E4 P2 | Transcreations of Oreo's Wonderfilled campaign—A discussion—and sing-along session—with Natali Lekka

15 আগস্ট, 2020

👋Welcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATION💫, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is certai…

00:37:56

S1 E4 Part 1 | 😎Natali Lekka on transcreation, copywriting and content writing

19 জুলাই, 2020

💡In this episode of FOUNDED IN TRANSCREATION💫, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why. 💡Natali clearly defines transcreation, copywriting and content writing as three di…

00:34:45

S1 E3 | 😶What if the original is a translation? | 💡Thoughts on 'the original', as inspired by Michael Cunningham

8 জুলাই, 2020

💡“When I started working with translators, I couldn’t help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. I’d worried over the same things when I wrote the book in the first pl…

00:30:17