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Let's talk about how a community impacts business growth! đ¤Š
By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! đĒđĨđ
By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! đĒđĨđ
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weekly
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41 minutes
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67 āĻĒāĻ°ā§āĻŦ
22 āĻāĻāĻ¸ā§āĻ, 2024āĻĨā§āĻā§
episodic
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âThe first five enterprise clients that n8n signed came directly from the community.â
In this episode, we discussed how companies can turn community into business growth by helping members belong, learn, lead, and succeed, in particular:
đ How n8n uses community to help users learn the product, evâĻ
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Community ROI āĻāĻ° āĻ
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âWe need to understand company, we need to understand customer, who our audience is and what they're coming to us for, and then we need to look at the overlap for the community.â
In this episode, we discussed how to move from chasing âengagementâ to building a community around customer needs, comâĻ
âAn ambassador program should create value for the company, but it also has to be a real asset to the ambassadorâs business.â
In this episode, we discussed how to build community programs where member needs and business goals reinforce each other, and how to turn that overlap into measurable commuâĻ
âData gives you editability on how you do things, whether you can improve, stop doing something, press the accelerator and just go, go, go.â
In this episode, we discussed how to connect community signals, human relationships, and business outcomes through data to move beyond engagement metrics andâĻ
"You have to keep your ear to the ground to what product is working on, what customer success is working on, and seeing how we can then tie in community.â
In this episode, we discussed how community stops being a ânice-to-haveâ when it is deliberately designed around business outcomes withoutâĻ
âWhat community looks like at the start is not what it's gonna evolve into over time.â
In this episode, we discussed how to move community from an isolated engagement program into a strategic business engine, in particular:
đ Why community should never exist as an isolated function on the side of âĻ
âThe happier and stronger our creator community is, the more value it creates for the business.â
In this episode, we discussed how to turn community activities into measurable business outcomes by starting with the companyâs priorities, creating real value for members, and experimenting with progrâĻ
"The ambassadors are helping provide answers to people in our community and in turn, then theyâre kind of privately working with these people and itâs a win-win for everyone.â
In this episode, we discussed how Zoom grew its community from zero to 500,000+ members by starting with a clear busiâĻ
âThe more specific you can be in your messaging, in your approach, in your consideration, the better that will drive home for the people that itâs meant for.â
In this episode, we discussed how to move community from a ânice-to-haveâ feeling of belonging into something intentionally designed aroundâĻ
âThereâs a big difference between marketing personas and understanding the community drivers that make people want to join a space.â
In this episode, we discussed how to connect community goals with business goals by designing for trust, stakeholder alignment, member needs, platform fit, and ROI sâĻ
āĻĻāĻžāĻŦāĻŋ āĻĒāĻ°āĻŋāĻ¤ā§āĻ¯āĻžāĻ: āĻāĻ āĻĒā§āĻˇā§āĻ āĻžāĻ¯āĻŧ āĻāĻŽā§āĻŦā§āĻĄ āĻāĻ°āĻž āĻĒāĻĄāĻāĻžāĻ¸ā§āĻ āĻāĻŦāĻ āĻāĻ°ā§āĻāĻāĻ¯āĻŧāĻžāĻ°ā§āĻ Communiverse āĻĨā§āĻā§ āĻāĻ¸ā§āĻā§, āĻ¯āĻž āĻāĻ° āĻŽāĻžāĻ˛āĻŋāĻā§āĻ° āĻ¸āĻŽā§āĻĒāĻ¤ā§āĻ¤āĻŋ āĻāĻŦāĻ Listen Notes, Inc āĻĻā§āĻŦāĻžāĻ°āĻž āĻ
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If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
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