এই পডকাস্টটি সম্বন্ধে 🔗
AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
উপস্থাপক:
আপডেট ফ্রিকোয়েন্সি:
weekly
গড় অডিও দৈর্ঘ্য:
50 minutes
অতিথি সাক্ষাৎকার
স্পনসর আছে
ইংরেজি
মার্কিন যুক্তরাষ্ট্র
153 পর্ব
19 ডিসেম্বর, 2023থেকে
episodic
এই পডকাস্টে 🔗
AUDIENCE OF THIS PODCAST 🔗
~77.14% of listeners are from United States.
🇺🇸
US
77.14%
🇬🇧
GB
3.51%
🇵🇭
PH
3.29%
🇫🇷
FR
1.75%
🇨🇦
CA
1.75%
🇮🇳
IN
1.53%
🇩🇪
DE
0.87%
🇸🇬
SG
0.87%
🇻🇳
VN
0.65%
🇹🇭
TH
0.65%
🇨🇭
CH
0.65%
🇽🇰
XK
0.43%
🇷🇸
RS
0.43%
🇧🇷
BR
0.43%
🇸🇪
SE
0.43%
🇵🇹
PT
0.43%
🇧🇴
BO
0.43%
🇮🇱
IL
0.43%
🇹🇼
TW
0.43%
🇦🇺
AU
0.43%
🇰🇿
KZ
0.43%
🇳🇬
NG
0.21%
🇮🇹
IT
0.21%
🇬🇹
GT
0.21%
🇿🇦
ZA
0.21%
🇧🇬
BG
0.21%
🇫🇮
FI
0.21%
🇭🇰
HK
0.21%
🇦🇪
AE
0.21%
🇧🇸
BS
0.21%
🇳🇱
NL
0.21%
🇪🇬
EG
0.21%
🇩🇰
DK
0.21%
🇰🇷
KR
0.21%
Others
0.31%
* Data source: directly measured on Listen Notes. রিয়েল-টাইম
সাম্প্রতিক এপিসোড 🔗
DSPs only see a fraction of available ad supply, and SSPs have no idea which impressions actually drive results, says SWYM.ai CEO Ravi Patel. That's how buyers end up paying again and again for low-performing inventory. But it's time to break the cycle.
অতীতের এপিসোডগুলি অনুসন্ধান করুন
AdExchanger এর অতীতের এপিসোডগুলি অনুসন্ধান করুন।
পূর্ববর্তী এপিসোডসমূহ 🔗
Gift shoppers wait until the last minute, but when they show up, they know exactly what they want. That's why Edible Arrangements shrinks its catalog on peak days, says Erica Randerson, chief digital officer at Edible Brands.
Nobody gets into media buying for the joy of reconciling reports or QA-ing a campaign. But trusting AI to do those things takes more than a promise to save time, says Kovva COO and Co-Founder Tanja Mimica.
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
What if AI companies had to pay publishers every time they used their content? Cloudflare's Lara Cohen explains the new playbook for dealing with AI bots, from blocking them to billing them.
Most publishers add SSPs like insurance. More partners means more demand and more demand means more competition for every impression. But at The New York Times, every ad tech partner has to earn its place in the stack, says Courtney Glaze, its VP of revenue operations.
Everyone in Adland wants to show off their shiny new AI agent. But you can't do the cool stuff unless you build the data foundation first, says Tinuiti CEO Abbey Klaassen.
Creator marketing and influencer relationships are a top priority for marketers, but both are still behind other digital channels when it to scale, proper reporting and transparency. That's starting to change, though, says Jennifer Quigley-Jones, the founder of Digital Voices and VP of strategy and…
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, "information is the new bid." In other words, the brands that get recommended won't necessarily be the ones with the biggest ad budgets, he says, but rather those with the most clear, complete and transparent …
With AI eating everyone's traffic, publishers could use a sympathetic ear. AdTech Therapy's Jana Meron and Scott Messer talk through the sell side's biggest challenges and break down what Google avoiding an ad tech breakup means for media owners.
দাবি পরিত্যাগ: এই পৃষ্ঠায় এম্বেড করা পডকাস্ট এবং আর্টওয়ার্ক AdExchanger Talks থেকে এসেছে, যা এর মালিকের সম্পত্তি এবং Listen Notes, Inc দ্বারা অনুমোদিত বা অনুমোদিত নয়৷
পডকাস্ট সার্চ ইঞ্জিন
আপনি আমাদের ওয়েবসাইট ব্যবহার করতে পারেন3,835,879পডকাস্ট এবং197,479,140পর্বগুলি মানুষ, স্থান, বা বিষয় দ্বারা অনুসন্ধান করতে৷
জ্ঞানেই বিনিয়োগের সর্বোত্তম ফল মেলে, তাই আমি পডকাস্ট শুনি।
‐ Benjamin "Llamacorn" Franklin
অতীতের এপিসোডগুলি অনুসন্ধান করুন
AdExchanger এর অতীতের এপিসোডগুলি অনুসন্ধান করুন।
এই পডকাস্টটি দাবি করুন
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পডকাস্ট ডেটাবেস আপ টু ডেট রাখতে সাহায্য করার জন্য আপনাকে ধন্যবাদ।
