معلومات عن هذا البودكاست 🔗
Keep a pulse on the people and news shaping retail, health, wellness, and consumer packaged goods.
On Unpackaged Goods, Jonathan Deeter talks with the founders, operators, and investors behind consumer brands—and breaks down the industry’s latest news, deals, and trends. From the decisions that get a product onto shelves to the forces changing what consumers buy, the show connects the stories behind the brands with the business around them.
For anyone building, backing, or simply curious about what’s next in consumer goods.
Presented by Deet’s Eats Media, a Pickle Advisors company.
المضيفون:
تردد التحديث:
every 10 days
متوسط طول الصوت:
36 minutes
مقابلات الضيوف
لديها رعاة
الإنجليزية
الولايات المتحدة
35 حلقة
منذ 20 سبتمبر، 2025
episodic
أحدث حلقة 🔗
This week on Unpackaged Goods: why Oura walked away from an IPO with demand to spare, plus Kimmy Pace, founder of Afternoon Toast, on building a brand on nights and weekends.In the news:- Oura postpones its IPO despite orders reportedly 4x the shares on offer, and why profit buys you the right to w…
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الحلقات السابقة 🔗
This week in CPG: Graza hires Lazard to explore a sale, Costco launches a Kirkland electrolyte, and the Whole Foods LEAP class is announced. Then Nick Foreste, founder of Marrō, on making the first cold, canned, sparkling bone broth.IN THE NEWS (every story is in The Deeter Digest)- Graza hires Laz…
What does it take to turn a product trusted by athletes into a brand more consumers discover on the shelf?
Jonathan Deeter sits down with Marc Seguin, CEO of NextFoods, the company behind Cheribundi and GoodBelly, to unpack the decisions behind their next stage of growth.
Marc explains how Cheribun…
Nature's Bounty is in more than one in five American households. It's the second-largest vitamin brand in the country. Nestlé just sold it, plus six sibling brands, for less than a year of their combined revenue.Two days later, a company that didn't exist two years ago raised at seve…
Pre-alcohol supplements have existed for over a decade. Walk into any 7-Eleven in Tokyo or Seoul and you'll find racks of them. Nobody in Asia needs convincing.So why does nobody at your fantasy football draft take one?Kevin Mai's answer is that the category solved the problem and then pa…
Five weeks ago I said the Van Leeuwen trade dress ruling was the most important thing that happened in CPG that month. Rebel Creamery filed for Chapter 11 on August 14, twenty-nine days after the judgment.The filing lists $13.78 million in assets against $23.85 million in liabilities, and the judgm…
Two brands ended this week. Purely Elizabeth spent seventeen years building and was acquired by Ferrero. Alex Cooper's Unwell beverage line lasted less than two years and is reportedly shutting down after Halloween.Cooper has one of the biggest audiences in podcasting. Elizabeth Stein has gran…
Celsius posted record revenue last week and the stock fell 17%. The reason is in the breakdown.Plus: an interview with Belle Robinson, the London nutritionist who invented the functional ice cube.THIS WEEK IN CPGP&G agreed to buy Thorne for $3.8 billion. L Catterton took it private for $680 mil…
The growth in alcohol has left alcohol, and this week the whole industry admitted it at once.Two celebrity-linked spirits brands were sold in seven days. A whiskey family turned down $15 billion for the second time in three months. And beer companies are buying everything except beer.Plus: an inter…
I just spent three days at the Summer Fancy Food Show at the Javits Center. Then I sat down with Jess Haghani, founder of Lucille Health, the senior nutrition brand building for a consumer most CPG brands completely ignore. Then I break down Danone spending $2.55 billion on functional nutrition in …
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