معلومات عن هذا البودكاست 🔗
Exploring what’s working, what isn’t, and what comes next for B2B marketers.
المضيفون:
تردد التحديث:
semiweekly
متوسط طول الصوت:
36 minutes
مقابلات الضيوف
الإنجليزية
الولايات المتحدة
30 حلقة
منذ 20 مايو، 2025
episodic
أحدث حلقة 🔗
What happens when the LinkedIn tactics that used to work suddenly stop delivering results?
Rachel Rappaport, Head of Content at Compound, works with B2B tech founders to build their presence on LinkedIn and turn that attention into business opportunities. She's seen firsthand how quickly the platfo…
البحث في الحلقات الماضية
البحث في الحلقات السابقة من The B2B Marketer.
الحلقات السابقة 🔗
Bottom-of-funnel content often attracts less traffic than broader, informational articles. But those visitors are much closer to making a purchase. So why do so many B2B marketers continue chasing traffic instead of targeting buyers?
Araminta Robertson, founder of Mint Studios, helps fintech compan…
Does your company really need a rebrand? Or would a simple refresh do the job?
Companies can spend a lot of money changing their names, logos, and visual identities. But without a clear business reason, is that investment worthwhile?
Ashley Dudzik, founder of Continuum Brand Strategy, joins Rob to …
As AI makes it easier to create polished marketing content, could simply being a real person become a competitive advantage?
Samantha Schwimmer, Chief Marketing Officer at Advyzon, believes the human element is more important than ever. Her team is embracing AI, but she's careful about preserving t…
Everyone's talking about GEO. But what does an actual content strategy for AI search look like?
Benji Hyam, co-founder of Grow and Convert, joins Rob to walk through his agency's approach to getting B2B companies recommended in AI search. Drawing on his experience building content programs and test…
AI is speeding up product development, but some parts of the process can’t move at the same pace. When teams can analyze data and build early concepts in days instead of months, customer validation can become the new bottleneck.
Neil Spencer, VP of Product at AlertMedia, joins Rob to talk about how…
AI is helping software companies build and release new features faster than ever. But what happens when product development starts moving faster than marketing can keep up?
Jenna Poste, VP of Product at Wagepoint, is navigating this challenge firsthand. Features that once took months to develop can…
If you can write an entire blog post using information you found on Google, is it worth creating?
Katie Norris thinks that’s a useful question for B2B content teams to ask. After years working in fintech content, both in-house and with multiple clients, she’s seen how easy it is for companies to ch…
Most marketers are using AI to do what they’ve always done, only faster. Ed Locher thinks there’s a bigger opportunity: rethink the workflow itself.
Ed, CMO at PureFacts, has spent his career in marketing roles at companies ranging from IBM to smaller scale-ups. Now, he’s building Project Symphony,…
As marketing gets more digital, could some of the biggest opportunities be back in the real world?
Scott McKenzie thinks there’s an opening for marketers willing to look beyond crowded digital channels. Before founding ProHub, Scott spent years in retail, franchising, and community marketing, where…
إخلاء المسؤولية: البودكاست والأعمال الفنية المضمنة في هذه الصفحة مأخوذة من Robert Baillieul، وهي مملوكة لمالكها وليست تابعة لشركة Listen Notes, Inc أو معتمدة منها.
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I have no special talent. I am only passionately curious, and
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‐ Albert "Llamacorn" Einstein
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المطالبة بهذا البودكاست
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
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guests, co-hosts,
cross-promotion...
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Use speech-to-text techniques to transcribe your show and
edit transcripts
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Improve the presence of your podcasts, e.g., self-service
مقابلة مع صانع بودكاست...
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Coming soon:
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Notes, e.g., listens, page
views...
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تعديل
شكراً على مساعدتنا في الحفاظ على قاعدة بيانات البودكاست مُحدَّثة.
