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In this episode I talk with Heather Lane, a friend from high school who ran several small businesses, including a landmark ice cream shop, for more than two decades. Heather has taught business and entrepreneurship, and is an avid hiker. We talk about Purity Ice Cream, which began in 1936 and continues today, her early apprenticeship in the restaurant business, followed by running her own cafe, and then the continuous process of investment and innovation that kept Purity going under her and her husband's stewardship. She also talks about balancing work and family life, getting an MBA and teaching, navigating the pandemic as a small business, the rewards of mentoring young people, hiking, walking, and yoga, cooking as a way to bring people together, community engagement, being a deacon, and more. For reference, the books Heather mentions at the end are Peter Attia's *Outlive: The Science and Art of Longevity*, Amy Dickinson's *The Mighty Queens of Freeville*, Kelly Barnhill's *The Ogress and the Orphans*, Amanda Hesser's *Cooking for Mr. Latte*, and Caroline Chambers *What to Cook When You Don't Feel Like Cooking*.
