معلومات عن هذا البودكاست 🔗
Welcome to Soft Sides, the show where we explore the intangible, sometimes emotional, soft sides of Go-To-Market teams.
The biggest challenge for GTM leaders is not the work itself. The hardest part is building the right team, getting alignment, learning how to navigate difficult conversations, and feeling that your work matters to you and others. Our first series focuses on "influence," featuring candid conversations with CMOs, CROs, product, and partnership leaders as we break down challenges and redefine influence.
New episodes are released weekly.
softsides.substack.com
softsides.substack.com
المضيفون:
تردد التحديث:
monthly
متوسط طول الصوت:
43 minutes
مقابلات الضيوف
الإنجليزية
الولايات المتحدة
17 حلقة
منذ 29 مايو، 2024
episodic
أحدث حلقة 🔗
What happens when the person you’ve spent a year developing tells you they’re leaving for their dream job at Google?
For Olga, it was one of the proudest moments of her career. She had helped her regional director to grow and believe in herself in ways she never had before. And then she watched her…
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What does it take to go from copywriter to executive at a YC-backed company? For Jess, it started with doing it scared.
Jess spent over a decade as a creative at top agencies, writing scripts for Snap, Crackle and Pop, tweeting as Tony the Tiger, and leading campaigns for brands like Kellogg’s and …
Guest: Greg Portnoy, CEO at Euler
What does it actually take to build a Go-To-Market team that is truly aligned, and why does that matter?
Greg built multi-million dollar partner ecosystems at Attentive and Hawke Media before becoming CEO and Co-Founder at Euler, an end-to-end platform to scale pa…
Guest: Jill Rowley, SaaS Legend, Advisor, Board Member and so much more
What does it take to go from being one of Salesforce's first employees to becoming a trusted advisor for the industry's most innovative companies?
From shaping how enterprise software is sold at Salesforce to advising today's f…
What happens when artificial intelligence becomes better at your job than you are?
Laura sits down with Stewart Hill, Head of Content at Mutiny, whose journey from AI skeptic to innovator began when he faced a stark reality we all face: automation could outperform him at writing (and many other tas…
Tired of second-guessing every work interaction? From overthinking Slack messages to navigating C-suite dynamics, learning how to work with others is hard.
Laura sits down with Kathleen Booth, who found a surprisingly effective solution: she wrote an 8-page "Guide-to-Kathleen" that transformed how …
Guest: Jocelyn Brown, Revenue and Customer Success Leader
How do you approach the transition from individual contributor to people manager? How do great managers build trust and influence? Why is it so hard to give and receive feedback, and how do you become better at it?
Laura is joined by Jocelyn…
Guest: Partho Ghosh, VP of Product at Uberall
Laura is joined by Partho Ghosh, VP of Product at UberAll. Partho has spent his career building products and teams at top SaaS and B2B companies, and he is known for his strategic approach to growth, product adoption, and his product philosophy centered…
Guest: Natalie Marcotullio, Head of Growth and Operations at Navattic
Laura is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie started in B2B marketing with a focus on growth strategies like SEO and SEM, later expanding her skills in strategy and operations as a Ch…
Guest: Arthur Castillo, Director of Content, Community & Partnerships
Laura is joined by Arthur Castillo, the Director of Content, Community, and Partnership at Aligned. Arthur started his career in sales and always had an affinity for storytelling and community. By leaning into his strengths, …
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