معلومات عن هذا البودكاست 🔗
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
المضيفون:
تردد التحديث:
every 16 days
متوسط طول الصوت:
28 minutes
مقابلات الضيوف
لديها رعاة
الإنجليزية
الولايات المتحدة
26 حلقة
منذ 18 نوفمبر، 2025
episodic
أحدث حلقة 🔗
B2B Practitioners and Product Marketers who previously had to rely on DIY methods and opinions to gather signals about buyers, customers, engagement, objections, competitors, messaging sentiment and more are now awash with options. AI is able to gather, analyze, and recommend at a scale and speed n…
البحث في الحلقات الماضية
البحث في الحلقات السابقة من Said Differently: A Show About B2B Storytelling.
الحلقات السابقة 🔗
Marketing may own a company’s messaging, but because Sales owns the number (and their comp that comes from it), that message better work well or it’s going to diverge. In this episode of Troupe’s podcast show SAID DIFFERENTLY about B2B messaging strategy, the focus is on the handoff of the go-to-ma…
How MQL Metrics Broke B2B Marketing's Credibility - and How to Rebuild ItIn this episode of Troupe's SAID DIFFERENTLY podcast about B2B go-to-market messaging, we dig into the spicy topic of how to best measure marketing's impact in B2B, and why MQLs (marketing qualified leads) and o…
Yes, it's important to have B2B messaging strategies and frameworks that are well designed. But today's challenge also means making sure we're applying human judgment to our go-to-market storytelling amidst the ease and speed of AI-generated messaging and content.That's the topi…
How much MORE revenue can we get by using better messages and talk tracks? Revenue and Sales Operations certainly care, as does Marketing. This convergence might be considered "right brain meets left brain," creativity meets logic and optimization. But when the stakes are high for B2B go-…
It’s natural to want to react when a key competitor changes their go-to-market story and messaging tactics – or starts replicating yours. But what is the right response and how much weight should you give to your competitors’ storytelling movements?In this episode of Troupe’s podcast show SAID DIFF…
Now that AI coding help is speeding product release cycles, it can be hard for Go-to-Market Teams to keep up. Product marketers are grappling with how often they should be refreshing messaging stories, making decisions about what's important to communicate, and thinking through how frequently …
There are a number of markets that a business may serve, or operate in, where regulations can impact the way you shape the story you bring to market, even as specific as the words used. Examples: Healthcare, insurance, financial services, even legal services. In this episode of Troupe's podcas…
Why Product Marketing in B2B Must Shift Left to Drive More ValueIn this episode of Troupe's Said Differently podcast, the show about B2B messaging and storytelling veers into more strategic territory. Product Marketing is so much more than crafting messages, managing launch plans, and developi…
How Do You Define and Measure the Emerging Role of Chief Storyteller?In this episode of Troupe's podcast SAID DIFFERENTLY, fractional head of storytelling for OWOW Agency Elliott Rayner digs into the increased attention being given to crafting and bringing winning stories and narratives to mar…
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