معلومات عن هذه الحلقة
In this episode of Executive Conversations, Maeva Cifuentes speaks with Lindsay Kelley, VP of Marketing at Sonar Software. Lindsay talks us through her techniques for advocating for marketing initiatives within the organization to secure necessary resources. They also discuss methods to develop and present budgets that reflect marketing goals and company targets and strategies to identify and collaborate with internal allies who can champion marketing initiatives.
In this episode, we talk about:
Executive Buy-In
Long-Term GTM Strategies
Data-Driven Narratives
Budget Alignment
Internal Marketing
الإنجليزية
الولايات المتحدة
النص 🔗
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إخلاء المسؤولية: البودكاست والأعمال الفنية المضمنة في هذه الصفحة مأخوذة من Maeva Cifuentes، وهي مملوكة لمالكها وليست تابعة لشركة Listen Notes, Inc أو معتمدة منها.
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